Virtually Free with Ashlee23 Jun 2025

All things Systems and Client Experience with Jo Draper

Let’s be honest systems can feel like the biggest hurdle when starting your business. Between the CRMs, automation tools, and endless templates, it's easy to feel like you need it all set up before you start. But what if we told you that simplicity is the real secret?

In this episode of Virtually Free, I’m joined by the wonderful Jo Draper - a Creative Mentor and Digital Designer who’s been supporting VAs and self-led creatives to build a backend that makes business feel easier (and more fun). Jo is also a current mastermind client, business bestie, and someone who truly walks the talk when it comes to simplifying tech

Together, we’re diving into the systems conversation - what’s essential, what’s not, and how to stop overthinking your tech setup so you can actually start showing up and serving.

In This Episode, We Cover:

✔️ Why most VAs and service providers overcomplicate their systems

✔️ The common tech mistakes that waste time and money

✔️ What’s essential from day one (and what can wait)

✔️ Jo’s favourite underrated tools for simplifying your business

✔️ A look behind the scenes at Jo’s own growth from working with me in the Expansion Mastermind

About Jo Draper:

Jo is a Creative Mentor and Digital Designer for virtual assistants and self-led creatives who want clarity, confidence, and a business that finally feels like theirs. With over 30 years of experience, Jo brings a refreshing, rule-breaking approach to business - ditching formulas, adding sparkle, and helping others build systems that work.

She’s the creator of The DOTTED Path, a strategic and simple framework for growing your business with purpose. Whether it’s branding, digital tools, or custom systems — Jo helps you connect the dots so things just make sense again.

Learn more and connect with Jo:

Jo’s Website & Resources

Instagram: @dottybydesign

Don’t forget to tag us on Instagram and let us know what your biggest takeaway was (ashleethomas.vacoach) and (jo.draperau)

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

Virtually Free is the go-to podcast for virtual assistants, online service providers, and digital entrepreneurs who want to build profitable, flexible businesses that support their lives—not consume them.

Hosted by VA coach and business mentor Ashlee Thomas, each episode is filled with real talk, practical strategies, and mindset shifts to help you scale sustainably, ditch the hustle mentality, and grow with ease.

New episodes released weekly. Subscribe wherever you listen to podcasts!

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