AI Search, Meta Ads, and Lean Operations: The Myrqvist Growth Story

Douglas Holm is the Head of Online at Myrqvist, sellers and designers of quality, classic men’s shoes. Founded in 2016 they now sell online via their Shopify store and 4 stores in Sweden, Norway, New York and London, and a select group of partner stores. Turnover is now at €10 million a year.

In this episode, Douglas reveals how Myrqvist has built a lean, high-performing eCommerce operation that punches well above its weight. From AI-driven automation and product data optimisation to international growth and in-house marketing, he shares practical insights for any brand looking to scale smarter.

Hit PLAY to hear:

🚀 How Myrqvist built a €10M brand with just 8 people at head office
🤖 The AI automations saving hours every week across customer service and operations
📈 Why improving product data is boosting SEO, AI search, and customer experience at the same time
🔍 How Myrqvist is already winning traffic from ChatGPT and other AI search tools
💡 The simple framework Douglas uses to decide what to automate next
🎯 Why keeping Meta ads in-house gives Myrqvist a major competitive advantage

Key timestamps to dive straight in:

[06:13] Offering premium-quality shoes affordably

[09:37] Leveraging AI to optimize operations

[11:36] Improving AI for site search

[14:38] Competing with heritage shoe brands

[18:41] Exploring AI for product design

[22:32] Benefits of in-house content production

[24:07] Listen to Douglas’s Top Tips!

Full episode notes here: https://ecmp.info/602

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(634)

Best-of-Breed vs Consolidation: Choosing the Right eCommerce Tech Stack with Portmeirion’s Ankit Jadav

Ankit Jadav is the Global Head of Digital Operations at Portmeirion Group, home to six unique homeware and fragrance brands with a combined 750 years of trading… including Spode, Portmeirion, Royal Wo...

13 Jul 33min

Scaling Impact: How Elvis & Kresse Turned Waste Into a Thriving Regenerative Brand

Kresse Wesling CBE is the co-founder at Elvis and Kresse, the designers, manufacturers, and sellers of their range of sustainable and ethically produced luxury accessories and homewares. Founded in 20...

29 Jun 37min

Episode 600: 14 eCommerce Mistakes Revealed with Chloe Thomas

Success stories are easy to find in eCommerce. The mistakes, failures, and expensive lessons? Not so much. To celebrate the 600th episode of the eCommerce MasterPlan Podcast, Chloe Thomas takes a r...

22 Jun 44min

5 Big Wins You Get with an AI Shopping Assistant

Yaël de Keijzer and Anna Atmis are from Doofinder. Doofinder has been helping eCommerce brands improve product discovery and search experiences for over 15 years. Today, more than 10,000 online stores...

15 Jun 38min

The Search-Driven Fashion Strategy That Helped Spirithoods Scale

Latif Hamilton is the creative CEO at Spirithoods, who sell animal inspired apparel and give 10% back to endangered animals. Founded in 2009, they now sell via their Shopify store and wholesale, and s...

8 Jun 41min

How Sole Responsibility is Building a Fast-Growing Business from Fashion Returns

Simon Payne is the co-founder at Sole Responsibility, a sustainable retail business specialising in the resale and takeback of seconds in the footwear and clothing space. They resell 10,000s of sub-pr...

1 Jun 32min

Uncle Matt’s Hats: Using Storytelling, UGC, and Mission to Grow an eCommerce Brand

Steve Willicott is the founder at Uncle Matt's Hats, selling baseball caps and supporting men’s mental health. Founded in 2024, they sell via their Shopify store, and are about to launch their second ...

25 Mai 32min