AI Search, Meta Ads, and Lean Operations: The Myrqvist Growth Story

Douglas Holm is the Head of Online at Myrqvist, sellers and designers of quality, classic men’s shoes. Founded in 2016 they now sell online via their Shopify store and 4 stores in Sweden, Norway, New York and London, and a select group of partner stores. Turnover is now at €10 million a year.

In this episode, Douglas reveals how Myrqvist has built a lean, high-performing eCommerce operation that punches well above its weight. From AI-driven automation and product data optimisation to international growth and in-house marketing, he shares practical insights for any brand looking to scale smarter.

Hit PLAY to hear:

🚀 How Myrqvist built a €10M brand with just 8 people at head office
🤖 The AI automations saving hours every week across customer service and operations
📈 Why improving product data is boosting SEO, AI search, and customer experience at the same time
🔍 How Myrqvist is already winning traffic from ChatGPT and other AI search tools
💡 The simple framework Douglas uses to decide what to automate next
🎯 Why keeping Meta ads in-house gives Myrqvist a major competitive advantage

Key timestamps to dive straight in:

[06:13] Offering premium-quality shoes affordably

[09:37] Leveraging AI to optimize operations

[11:36] Improving AI for site search

[14:38] Competing with heritage shoe brands

[18:41] Exploring AI for product design

[22:32] Benefits of in-house content production

[24:07] Listen to Douglas’s Top Tips!

Full episode notes here: https://ecmp.info/602

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