Zac Palmer’s Perpetual Growth Podcast10 Jun 2025

Episode #22: How to Use AI Chatbots to Humanize Your Brand w/ RJ Redden

This is a solid marketing automation for entrepreneurs

What if automation didn’t feel robotic—but real, human, and even a little weird (in the best way)?

Today, let's welcome the wildly creative and brilliantly strategic RJ Redden, founder of Black Belt Bots and co-creator of TheComeWrightIn.com.

RJ is a marketing automation expert, AI chatbot strategist, and voice for anyone tired of pushy, generic marketing. Her specialty? Creating personalized chatbot experiences that actually connect, convert, and cut through the noise—without feeling like another sales funnel clone.

In this episode, you'll learn:

✅How to build AI-powered chatbots that spark real conversations ✅Why marketing funnels fail when they ignore human behavior ✅How RJ escaped the 9-to-5 burnout cycle—and built a business around bots ✅Best tools and use cases for lead generation, customer support, and online engagement ✅Why psychographics matter more than demographics in digital marketing ✅The surprising way RJ uses bots to build community and drive conversions

📬 Connect with RJ: Website: https://thecomewrightinn.com LinkedIn: https://www.linkedin.com/in/rjredden/

Whether you're a coach, course creator, small business owner, or tech-curious entrepreneur—this episode is your crash course in ethical automation, AI in marketing, and designing digital journeys that feel good and work better.

🎬 More episodes here: https://www.youtube.com/@ThePerpetualGrowthPodcast 🎧 Audio versions also available on Apple Podcasts: https://podcasts.apple.com/ph/podcast/the-zac7us-podcast/id1794170265

📺 Ready to rethink how you automate, market, and connect? 🔔 Watch the full episode now—and subscribe for weekly insights on entrepreneurship, mindset, AI tools, and marketing strategy.

#AIChatbots #MarketingAutomation #CustomerExperience #DigitalMarketingTips #RJRedden #Entrepreneurship #SmallBusinessMarketing #EthicalAI #LeadGenerationStrategies #MarketingWithPersonality #BusinessGrowthPodcast #PerpetualGrowthPodcast

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