195: Stop your AI sounding generic: the second brain every social media manager needs

195: Stop your AI sounding generic: the second brain every social media manager needs

If you're seeing people online raving about how great Claude or ChatGPT is, but you're still getting average results, it's probably because you've not built a second brain.

It's the difference between AI being a slop you have to rewrite every time, and AI being a properly onboarded member of your team who barely needs tweaking.

Listen to learn

→ Why social media managers need a second brain more than anyone else on the planet

→ The boring setup step you shouldn't skip (but probably have)

→ Why using AI in your business means you should be charging more, not less

→ What goes into a second brain, and where to keep everything.

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Episoder(198)

194: Why Niching Down Isn't What Social Media Managers Think It Is

194: Why Niching Down Isn't What Social Media Managers Think It Is

The bit most social media managers get wrong about niching down is thinking it's about the clients they're allowed to work with. It's not. In this episode we're diving into why niching is so crucial a...

30 Jun 18min

193: Atomicon 2026: the biggest takeaways for freelance social media managers

193: Atomicon 2026: the biggest takeaways for freelance social media managers

We are just back from Atomicon, and one theme that ran through the whole event: use AI, but stay human. Get that balance right, and you stand out. Get it wrong, and you don't. In this episde we're unp...

23 Jun 26min

192: What freelance social media managers can learn from this year's biggest social media launches

192: What freelance social media managers can learn from this year's biggest social media launches

We pulled apart the two biggest launches of 2026 (so far) to share the bits you can actually use in your own marketing, no matter how small your audience or your ads budget.We're 'yapping' about:→ How...

16 Jun 29min

191: Are You Charging Enough? Early Insights From The State Of Freelance Social Media Management Survey

191: Are You Charging Enough? Early Insights From The State Of Freelance Social Media Management Survey

We've been running the biggest survey of its kind in the freelance social media management world, and the early results are already throwing up some uncomfortable questions about what we're charging, ...

9 Jun 26min

190: 5 Awkward AI Questions Your Clients Are About To Ask (And How To Answer Them)

190: 5 Awkward AI Questions Your Clients Are About To Ask (And How To Answer Them)

Your clients are using AI. Which means sooner or later, they're going to start asking you about it, and those conversations can get a bit awkward if you're not ready. In this episode, we walk you thro...

2 Jun 19min

189: You Don't Have to Be Working to Make Sales This Summer (Here's How)

189: You Don't Have to Be Working to Make Sales This Summer (Here's How)

Every summer, freelance social media managers brace themselves for an income dip. They assume it's the cost of taking a break. It's not. It's the cost of not planning for one.In this episode, we're ch...

26 Mai 17min

188: Three Email Marketing Mindset Shifts Every Freelance SMM Needs to Hear

188: Three Email Marketing Mindset Shifts Every Freelance SMM Needs to Hear

You probably already know how important email marketing is for social media freelancers, but if you're still not doing it (or doing enough of it), this episode is for you.In this episode, we're chatti...

19 Mai 17min

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