Why The Financial Crisis Is Not Your Problem

What if the way you talk about hard times online is actually pushing your clients away?

Welcome back to The Pilates Lounge Podcast with your host, Katie Crane. In this solo episode, Katie shares an honest, off-the-cuff take on a trend she's noticed across social media: Pilates studio owners and instructors posting about how hard business is right now. She unpacks why that messaging can hurt your business, and what to say instead if you want to become the safe, steady place your community turns to when life feels hard.

In This Episode, We Discuss

The social media trend of studio owners posting fear-based messages about the cost of living crisis
Why being in business is a rollercoaster, not a ladder, and always has been
How your social media messaging either attracts or repels your ideal client
Why "the sky is falling" posts don't help your business, even when they're true
How to speak to your ideal client's fears while offering them a solution
Why Pilates helps reset the nervous system during stressful times
Katie's morning reading habit and two book recommendations for mindset
The difference between people who survive hard times and people who suffer through them
Why you get to choose how you show up, and it's okay to walk away if you need to

Key Takeaways

✨ Be the roof, not the storm

People aren't looking for someone to confirm that life is hard. They're looking for a safe, steady place to turn to. Show up as that place.

✨ Speak to fears with solutions, not more fear

Your ideal client already feels stressed. The most useful thing you can post is how Pilates helps them, not a list of everything that's going wrong.

✨ Business is a rollercoaster, not a ladder

Business was never meant to be easy or linear. Every business owner has hard days. The difference is in the story you choose to tell your community.

✨ Protect your mornings

Reading for fifteen minutes each morning, instead of scrolling social media, can shift your mindset and help you show up stronger for your clients.

About Katie Crane

Katie Crane is the host of The Pilates Lounge Podcast and the owner of Encore Pilates and Wellness in Darwin, Australia. With twenty-one years in business, Katie shares real, honest insight into building a Pilates studio, leading a community, and staying resilient through the ups and downs of small business ownership.

Resources Mentioned

Katie's studio: Encore Pilates and Wellness NT, Darwin
Katie's Instagram: @encore_pilates_and_wellness_nt
The Pilates Professional Instagram: @thepilatesprofessional
Book: a book on the All Blacks (New Zealand rugby team) and their "no dickheads" culture rule
Book: "Man's Search for Meaning" by Viktor Frankl

Listen & Subscribe

Listen to The Pilates Lounge Podcast on your favourite podcast platform.

Continue the Conversation in The Pilates Muse

Join the conversation here:

https://www.thepilatesprofessional.com.au/the-pilates-muse-publication

Prefer to Watch?

This episode is also available on YouTube.

About The Pilates Lounge

The Pilates Lounge is a space for Pilates professionals, movement educators, and curious learners to explore meaningful conversations around movement, teaching, health, and the evolving Pilates industry.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(100)

Core Moves and Cues That Land Different

In this episode, Katie Crane takes a deeper look at how we cue the pelvic floor and deep core, and why traditional cues like "lift your pelvic floor" or "do a Kegel" may not be appropriate for everyon...

7 Okt 1h

Is she tight down there?

In this episode of The Pilates Lounge, Katie Crane takes another look at the pelvic floor and shares how her understanding and teaching have evolved over 20+ years as a Pilates professional. Katie exp...

29 Sep 50min

Pilates, Trends & Finding Our Way Back to the Work with Carla Mullins

In this episode, Katie Crane sits down with Carla Mullins for a wide-ranging conversation about the changing Pilates industry, the rise of reformer fitness, education, professional standards, and what...

22 Sep 1h 21min

Going deep with Fran Philip

What happens when a Pilates teacher keeps asking, "What else can I learn to help the person in front of me?" In this episode, Katie sits down with Fran Philip, a movement educator, Pilates teacher, ma...

13 Sep 1h 2min

5 reasons not to open a studio

Got your Pilates certification and dreaming of opening your own studio? Before you sign a lease or start buying reformers, Katie shares the realities she wishes she had considered before becoming a st...

1 Sep 50min

How to Avoid Burnout as a Pilates Instructor

Why do passionate Pilates instructors burn out and leave an industry they love? In this episode, Katie Crane shares what she has learned from more than 20 years of teaching and running a studio about ...

27 Aug 37min

Is This the End of Pilates?

What happens when the Pilates industry changes so much that you no longer recognise the Pilates you've spent 20 years teaching? In this episode of The Pilates Lounge, Katie Crane reflects on the last ...

18 Aug 31min

Progressive Load, the buzz word that misses the mark

In this thought-provoking episode, Katie Crane explores whether Pilates instructors have always been progressively loading their clients, or whether the recent emphasis on heavy resistance training ha...

11 Aug 39min