054. How You’re Gonna Build A Personal Brand By Summer

I think we've become a little too obsessed with blank slates, starting the year strong, mid-year resets, ending the year with a bang… you know the drill!

The truth is, that “new year, new me” energy from January has worn off by now, and what you're left with is your endless to-do list and a goal-setting doc you wrote once and never looked at again.

So instead of another reset, I'm giving you a summer deadline to work out why your personal brand doesn't feel like it's fully you yet, whether that's the name you show up under, the content that doesn't quite match your polished brand shoot, or the pressure to answer some deep "what makes you different" question you don't actually need to solve.

Because your brand is a work in progress, not a finished product, and it's about noticing what's not pulling its weight and adjusting from there!

SPOTLIGHT MOMENTS

✦ Why mid-year "resets" are overrated, and what to do instead

✦ The brand name mistake that's making it hard to be personal online

✦ How to design a container for your low-lift content so it doesn't clash with your polished brand shoot

✦ Why "what makes you different" is the wrong question to ask about your brand

TAKE THE STAGE
Send me a DM saying you just listened to this episode, and I'll review your profile and post design and send back one thing you can improve from a design point of view, no strings attached!

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Mentioned in this episode:

✦ Episode 022: Time For Your Brand’s Mid-Year Check-In: Here’s How To Do It

✦ Episode 045: Your (Personal) Name Isn’t Your Brand, with Katie Pannell

Follow & Connect with Eva:

✦ Say hey on Instagram

✦ Check out my Website

✦ Get my Uncaged emails

——

TIMESTAMPS

00:00 Welcome to The Freak Show
00:35 Why I'm Skipping the Mid-Year Reset
02:55 Step One: Figuring Out What's Not Working In Your Brand
06:57 Step Two: Designing A Container For Your Low-Lift Content
08:55 Why "What Makes You Different" Is The Wrong Question
11:34 Your Authenticity Feedback Loop and Summer Deadline

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