The Next Music Manager May Be A Workflow Designer
Making a Scene Presents7 Jul

The Next Music Manager May Be A Workflow Designer

Making a Scene Presents - The Next Music Manager May Be A Workflow Designer
The Old Music Business Loved A Gatekeeper

For a long time, the dream was simple. Find a manager who knew the right people, could get the right meetings, and maybe knew which hotel lobby to haunt during a conference. The manager was the person with access. They had the phone numbers, the relationships, the mystery spreadsheet, and the ability to say, “Let me make a call,” which always sounded like wizardry even when it meant leaving a voicemail.

That version of management is not dead. Relationships still matter. A good manager can still open doors, negotiate deals, protect an artist from bad contracts, and keep the wheels on the van when the business starts moving faster than the band can think. But for most independent artists, the first manager they need today is not a gatekeeper. It is a system. More specifically, it is the ability to design workflows that turn attention into relationships, relationships into income, and income into a career that does not collapse every time an algorithm sneezes.

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