Tricia Shea on Why Partnerships Need More Sales Discipline

Tricia Shea on Why Partnerships Need More Sales Discipline

In this episode of the Partnership Mastermind podcast, host Chris Lavoie sits down with Tricia Shea, Head of Channel Sales and Partnerships at Rain, to explore what it takes to build partner programs that actually generate revenue.

Tricia shares how her journey from AE to channel leader shaped her approach, why she runs partner orgs like sales orgs, how she qualifies partners with the same rigor she applies to opportunities, and why a curated ecosystem beats a bloated roster of logos.

We also dig into Rain’s mission of empowering workers with Earned Wage Access and how that mission influences Tricia’s partner conversations. If you’re a partner manager, channel seller or revenue leader, this conversation will give you actionable frameworks and the motivation to take partnerships seriously.

Tune in, subscribe, and join the community at partnershipmastermind.com.

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Episoder(42)

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Jen Kalant on The Real Timeline to Make Partnerships Work | Sanguine Strategic Advisors

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Most companies treat partnerships like a shortcut to pipeline.Jen Kalant breaks down why that approach fails — and what it actually takes to build a partner program that drives real revenue.In this ep...

21 Apr 1h 3min

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Christie Hickman: Turning Partner Enablement Into Pipeline (Real GTM Playbook)

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Most partner teams are busy.Very few are actually driving pipeline.In this episode, Chris Lavoie sits down with Christie Hickman (Head of Partnerships at ClearCompany) to break down what it actually t...

31 Mar 53min

James Prince on Willingness to Work: The Hidden Metric That Actually Drives Partner Revenue

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17 Mar 55min

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