UN 425 - YPulse. Youth Data Pipeline.
Dan Coates, CEO and co-founder of YPulse, joins Gabriella Mirabelli to explain why the youth research firm built a direct connector into Claude and other similar gen AI systems. Coates describes YPuls...
20 Aug 26min
UN 424 - Scott Goodson. Brand Purpose.
Scott Goodson founded StrawberryFrog, a global agency built on a philosophy he calls movement marketing. In this episode, he and Gabriella Mirabelli trace that framework from its origins through decad...
13 Aug 26min
UN 423 - IJRM. Passive Power.
Rod Duclos, Associate Professor of Marketing at Ivey Business School at Western University, joins Up Next to discuss research published in April 2026 in the International Journal of Research in Market...
6 Aug 28min
UN 422 - Joshua Lifrak. Win Today.
Joshua Lifrak spent five years building the mental skills program for the Chicago Cubs, including the 2016 World Series championship run, before taking that framework into the corporate world. His bo...
30 Jul 25min
UN 421 - Kaley Mullin. Reading Culture Right.
Kaley Mullin is a sociologist and cultural insights practitioner who cofounded Cool Shiny Insights after serving as Head of Youth and Trends at YouTube and working on Disney's ABC Family to Freeform ...
23 Jul 26min
UN 420 - YPulse. Gaming is Tween Culture
MaryLeigh Bliss, chief content officer at YPulse, joins Gabriella Mirabelli to discuss new research on how tweens relate to gaming. Three-quarters of 8- to 12-year-olds now call themselves gamers, a r...
16 Jul 26min
UN 418 - IJRM. Habit: Loyalty v. Autopilot.
Ryan Webb, associate professor at the Rotman School of Management and director of the Management Data Analytics Lab, has spent years studying why consumer behavior is so hard to change, and why market...
2 Jul 27min
