How I Structure My Contracts as a Fractional CMO (And Why I Make It Easy for Clients to Leave)

Contracts are probably one of the least exciting things we could possibly talk about, BUT I get so many questions from marketers making the leap into Fractional CMO work and feeling completely overwhelmed by the contract side of things. OR not thinking about it at all… until something happens and they've got serious regrets.

If your immediate thought is "cool cool cool, can I just copy yours?" 😂 — you absolutely can. I share exactly where you can grab all of my behind-the-scenes business systems in the episode!

In this episode, I break down:

How I structure my contracts after 5+ years of testing long-term, short-term, and month-to-month (steal the setup!)
Why I DON'T lock clients into long-term contracts — and what I do instead
The scope language that keeps you from ever being "in default" of your own contract
The tool I use to get a new contract out to a client in under 2 minutes
The sneaky little feature that gives me a heads up when a client might be about to give their notice

And at under 10 minutes, it's probably the quickest (and least painful) way you'll ever learn about contracts.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

TIMESTAMPS:

00:00 Why I Don't Use Long-Term Contracts

01:15 The Contract Structure That Works Best

02:30 Protect Yourself From Scope Creep

03:45 The Contract Tool I Use for Every Client

04:45 My Favorite PandaDoc Feature

05:30 Final Thoughts on Better Client Contracts

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