Apple Podcasts Video Expands to Mac & TV, ANA Inclusive Case Studies, & More

Apple Podcasts Video Expands to Mac & TV, ANA Inclusive Case Studies, & More

Today in the business of podcasting:

  • Six Colors gets a first look at the iOS 27, tvOS 27, and macOS 27 public betas, including a rebuilt Siri powered by large language models and Apple Podcasts video expanding to Mac desktops and Apple TV.
  • Podstock CEO Michael Paretzky argues podcast back catalogs are losing strategic value as most downloads happen in a show's first 30 days, urging publishers to invest in new content and integrated advertising instead.
  • The Association of National Advertisers releases its first Inclusive Marketing Case Study Compendium, spotlighting 100 award winning campaigns from brands like Kraft Heinz, McDonald's, and Major League Baseball.
  • Unilever scales its creator network to 300,000 people using AI for vetting and briefing while keeping strategy and relationships human, part of a projected $13.7 billion influencer marketing market by 2027.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

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Episoder(1046)

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Today in the business of podcasting:Acast acquires Backyard Ventures for $20 million, adding more than 200 premium creators across podcasts, YouTube, newsletters, and social to accelerate omnichannel ...

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Five Days at Terminal 5

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Register for Podcast Movement 2026In this week's Sounds Profitable newsletter, Tom Webster breaks down the company's most ambitious week yet: five days taking over Terminal 5 in New York this Septembe...

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Today in the business of podcasting:With the Premier League banning front-of-shirt gambling sponsorships from the 2026/27 season, Sport Social's Ryan Barker argues official team and fan podcasts are t...

11 Aug 7min

A Marketer's Take on Reading Research, Nielsen Acquires DoubleVerify for $2.15B & More

A Marketer's Take on Reading Research, Nielsen Acquires DoubleVerify for $2.15B & More

Today in the business of podcasting:Sounds Profitable's Ask a Marketer webinar on August 18 brings Right Side Up's Krystina Rubino and Quo's Tori Murray together with Tom Webster to break down The Pod...

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Acast Launches Apple Video for All, Spotify Tests Ad Skip Button, & More

Acast Launches Apple Video for All, Spotify Tests Ad Skip Button, & More

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