PR's Rich Tapestry

If PR is all about weaving great stories, then the Bayeux Tapestry might just be the perfect example.

This week, David Yelland and Farzana Baduel celebrate the comms coup that was 1000 years in the making. The tapestry's arrival back in the UK was covered and celebrated in minute detail - with hype being generated from the most mundane details. The British Museum seems to have pulled off a public relations masterclass. But it comes as the museum is still battling to recover its reputation after a series of fan hitters.

On the extended edition on BBC Sounds, the resignation bombshell that's gone global. A Chinese project manager at Alibaba has quit - and she didn't just hand in a brief note explaining she'd serve her notice period. She wrote a 100 page tome that tore into her entire industry. Farzana and David discuss the reputational risks to both employer and employee.

Also, the noble art of dressing up and poking fun at someone. Count Binface has garnered coverage across the world as he prepares to stand in the Clacton by-election. He's just the latest in a long line of people who've used the absurd as a very effective - not to mention cheap - way of landing their point. And the tricky thing is, it's often very hard to counter.

Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

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Episoder(157)

How to PR the End of the World

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The Power of Good Vibes

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9 Sep 32min

Me Against the World

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8 Jul 24min

Just Answer the Question

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1 Jul 33min

King Charles, Tax and Transparency

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24 Jun 25min

Social Media Ban: Big Tech's 'Tobacco Moment'

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17 Jun 27min

Hunter Biden: Back from the Brink

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10 Jun 27min