World Cup | Big Business | 6
Legacy15 Jul

World Cup | Big Business | 6

How does a country where football is a minority sport end up hosting — and cashing in on — the biggest World Cup in history? What happens when FIFA stops behaving like a sporting federation and starts behaving like a multinational? And when the tournament generates $14 billion in a single World Cup, who's actually footing the bill?

Twelve global sponsors, three and a half million fans through the turnstiles, and a World Cup final so dull it needed penalties to save it — Peter and Afua follow the money to USA '94.


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[0:00] A World Cup arrives in a country that doesn't even like football

[3:56] João Havelange and the birth of FIFA's global sponsorship machine

[9:54] Nigeria and Saudi Arabia arrive to rewrite the football map

[19:24] The post-communist world gets its own flag on the pitch for the first time

[20:49] Hristo Stoichkov and Gheorghe Hagi become the stars of the tournament

[23:37] Andrés Escobar's own goal, and a tragedy nobody saw coming

[25:47] Brazil finally get the ending football's most-loved nation deserved

[27:00] Why an African team winning the World Cup would change everything


Stay connected with Legacy:

Instagram: @originallegacypodcast

TikTok: @legacy_productions


Explore more from Peter and Afua — essays, sources, and ideas:

Substack: peterfrankopan.substack.com | afuahirsch.substack.com

Join Legacy+ for bonus episodes, early access, Q&A's, fewer adverts and more.

legacy.supportingcast.fm


Stay connected with Legacy:

Instagram: @originallegacypodcast

TikTok: @legacy_productions


Explore more from Peter and Afua — essays, sources, and ideas: Substack: peterfrankopan.substack.com | afuahirsch.substack.com

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Episoder(167)

World Cup | Migration and the New Asia | 7

World Cup | Migration and the New Asia | 7

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World Cup | The End of the Cold War | 5

World Cup | The End of the Cold War | 5

How does a country only three decades free of colonial rule end up humiliating the reigning world champions in the opening match? What happens when the last World Cup of the Cold War arrives just mont...

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Gary Lineker | Nation, Identity and the Beautiful Game | 2

Gary Lineker | Nation, Identity and the Beautiful Game | 2

What does it mean to cheer for the country that once colonised yours? Forty years on from the Hand of God, does one match still define how a nation sees itself? And when Ghana play England, who exactl...

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Gary Lineker | The Polictics Of The World Cup | 1

Gary Lineker | The Polictics Of The World Cup | 1

hould football and politics ever really be kept apart? What happens when the host nation is at war with one of the teams competing in its own tournament? And when FIFA hands its brand-new peace prize ...

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World Cup | The World of Dictators | 4

World Cup | The World of Dictators | 4

What happens when a World Cup final is played a few hundred metres from a torture centre? How does a newly independent nation humiliate the champions of Europe — and still get knocked out by a fix in ...

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World Cup | The World Cup and the New World Order | 3

World Cup | The World Cup and the New World Order | 3

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30 Jun 34min

World Cup | Post Colonial World | 2

World Cup | Post Colonial World | 2

What happens when the nations that invented football start losing their grip on it? How does a team representing a country that doesn't officially exist end up touring the world and unnerving an empir...

25 Jun 41min

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