Bryan Lewis: Oral History Interview

This interview is with Bryan Lewis of Björnson Vineyard. In this interview, Bryan discusses how he has obtained his dream job.

Bryan talks about the how he started out as a pastor, went into video production, sales management for 14 years, and eventually wine retail while making his own beverages from wine kits on the side. After being in retail for so long, Bryan started working as a steward for Market of Choice. When he felt he didn’t know what he was talking about, he decided to complete his WSET level 3 and is currently working on his level 4. When he realized he loved teaching people about wine, he started a wine education-focused Instagram page.

Bryan discusses the beginnings of his account and its goal. Initially, Bryan wanted to teach wine beginners about wine in a fun, approachable way. Eventually, even more people outside of his target demographic started consuming and sharing his content. Bryan produces videos and graphics that make learning about wine easy and enjoyable. When Björnson asked Bryan to create a video, he also applied as their hospitality manager and began working there in July of 2025. Now, Bryan has taken his social media presence to the press and has two published books with the same fun approach.

Later in the interview, Bryan talks about the future for himself and the Oregon wine industry. Bryan believes that Oregon is going to become more renowned around the world for wine. With this progression, Bryan hopes the industry doesn’t loose who they are along the way. As for himself, there is nothing bigger and better than Björnson for him. He is right where he wants to be and plans to grow Björnson along with his individual side projects.

This interview was conducted by Rich Schmidt at Björnson Vineyard in Salem on July 14, 2026.