Fan Data Is the New Currency of the Music Industry—and Why Are Artists Still Broke

Fan Data Is the New Currency of the Music Industry—and Why Are Artists Still Broke

Making a Scene Presents - Fan Data Is the New Currency of the Music Industry—and Why Are Artists Still Broke
The Gold Rush Nobody Told the Artist About

Every time a fan streams a song, skips a song, saves an album, watches a video, buys a ticket, clicks an advertisement, follows an artist, visits a website, or abandons a shopping cart, something valuable is created.

Data.

That data may reveal where the fan lives, what music they enjoy, which device they use, when they listen, what they buy, how much they spend, which advertisement caught their attention, and what action they are likely to take next.

The modern music industry runs on this information. Streaming services use it to recommend songs. Social networks use it to decide which posts appear in a feed. Advertisers use it to target possible customers. Ticketing companies use it to promote future events. Record labels use it to decide where to spend marketing money.

Everyone appears to understand the value of fan data except the person who created the reason for that data to exist.

http://www.makingascene.org

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(600)

Gerry Casey's Interview with Angel "Cash" Ocasio, Jr.

Gerry Casey's Interview with Angel "Cash" Ocasio, Jr.

Making a Scene Brings you Gerry Casey's Interview with Angel "Cash" Ocasio, Jr.Angel “Cash” Ocasio, Jr. is a veteran musician from Macon, Georgia, and the founder and leader of Cash’s Juke Joint, a ha...

14 Nov 35min

Your Recording Studio Is Sitting on a Gold Mine: How AI, Stems, Sync Licensing, and Music Asset Services Can Create New Income

Your Recording Studio Is Sitting on a Gold Mine: How AI, Stems, Sync Licensing, and Music Asset Services Can Create New Income

Making a Scene Presents - Your Recording Studio Is Sitting on a Gold Mine: How AI, Stems, Sync Licensing, and Music Asset Services Can Create New IncomeThe recording industry is changing, and independ...

11 Nov 12min

Global Creator Royalties Reach $17.52 Billion, but the Numbers Tell a More Complicated Story

Global Creator Royalties Reach $17.52 Billion, but the Numbers Tell a More Complicated Story

Making a Scene Presents - Global Creator Royalties Reach $17.52 Billion, but the Numbers Tell a More Complicated StoryThe music industry is collecting more money than ever before, yet independent song...

11 Nov 20min

Making a Scene Music Business Weekly Wrapup

Making a Scene Music Business Weekly Wrapup

Making a Scene Presents - The Music Industry Has Discovered Another Gold Mine. Somebody Should Tell the Musicians.Making a Scene Music Business Weekly WrapupThere is something almost comforting about ...

9 Nov 24min

Interview with Beet the System

Interview with Beet the System

Making a Scene Presents an Interview with Beet the SystemBeet the System is a Bay Area roots-rock collective built from deep musical friendship, fertile collaboration, and a healthy disregard for genr...

8 Nov 1h 14min

Gerry Casey's Interview with Dennis Bryon Graff

Gerry Casey's Interview with Dennis Bryon Graff

Making a Scene Brings you Gerry Casey's Interview with Dennis Bryon GraffDennis Bryon Graff is an independent California singer-songwriter, multi-instrumentalist, vocalist, and recording artist whose ...

7 Nov 27min

Your Song Is Registered. But Is It Getting Paid? AI Uncovers a Hidden Problem in Music Royalties

Your Song Is Registered. But Is It Getting Paid? AI Uncovers a Hidden Problem in Music Royalties

Making a Scene Presents - Your Song Is Registered. But Is It Getting Paid? AI Uncovers a Hidden Problem in Music RoyaltiesAn AI investigation found recordings by Fleetwood Mac, Michael Jackson, and ot...

3 Nov 21min

You Built Your Own Artist Website. Does Facebook Think It Can Use What's On It?

You Built Your Own Artist Website. Does Facebook Think It Can Use What's On It?

Making a Scene Presents - You Built Your Own Artist Website. Does Facebook Think It Can Use What's On It?Meta's proposed business terms have sparked a fight over website scraping, artificial intellige...

3 Nov 18min

Populært innen Underholdning

papaya
storefri-med-mikkel-og-herman
enkel-servering
harm-og-hegseth
big-5-med-nils-og-harald-2
tore-og-haralds-podkast
tusvik-tnne
konspirasjonspodden
topp-3-med-wold-og-fladseth
kjendiscrush-med-sofie-karlstad
ma-pa-behandling-med-morten-ramm
hovla
folk-flest-med-linn-og-nils
gi-meg-alle-detaljene
feedback-med-egon-holstad
rss-gammal-maiden
vitnemal
nare-venner
christine-dancke
singel