WTF Is Eyemaxxing & Meet Your New Under Eye Bestie (For $3.95)

Forget "looks-maxxing," "sleep-maxxing," and "protein-maxxing", there's a new trend 'maxxing' that's got the beauty world obsessed. We're diving into the world 'eyemaxxing' and asking the question you're all thinking... is this genuinely a new phenomenon, or just old-school makeup techniques with a TikTok-friendly rebrand?

Then, we're breaking down all the myths (and truths) around volufiline, the ingredient popping up in every 'holy grail' K-beauty serum right now and being tipped as the next big thing for plump, bouncy skin. But is it worth the hype (and the price tag)?

And of course, it's Spendy Savey time — including the $4 eye product Leigh will not stop talking about (and honestly, neither will we).

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Product recommendations ✨

• Go-To Hair Hero, $45.
• Go-To Very Luxe Hair Mask, $49.
• Go-To Rapid Scalp Exfoliant, $45.
• Cosmetic Ingredient - 100% Volufiline Ampoule, $47.
• d'Alba Intensive Volufiline Grinding Cream, $54.
• Tosowoog Volufiline Serum, $36.06.
• RajaniMD Plasma Restore GLO Volufiline™ Cream, $285 USD.
• Sungboon Editor Deep Collagen Power Boosting Cream In Serum, $65
• Min Jung Gi Volufiline Ampoule, $42.
• Sephora Collection Hands. Main Cleansing Spray, $12.
• L’Occitane Shea Butter Hand Cream, $19.
• Neutrogena Norwegian Intensive Repair Hand Cream, $10.
• Plunkett’s NS Intensive Hand Repair, $10.99.
• Nivea Q10 Firming + Anti-Wrinkle Neck & Chest Cream, $12.
• DU-It Tough Hands, $4.49.

Spendy, Savey & MVPs ✨

• Sweet Chemistry Barrier Repairing Hydra-Serum, $158 USD (approx $228).
• Sweet Chemistry Elasticity Enforcing Hydra-Cream, $148 USD (approx $214).
• Hikari Whitening Powder, $57.90.
• Sadoer Rose Moisturizing Shiny Eye Cream, $3.95 (RPP $9.95).
• No7 Good Intent Silky Jelly Lip, $19.99.
• Hourglass Vanish Airbrush Concealer, $66.
• Uriage Eau Thermale Huile Lavant Xemose C Cleansing Oil, $30.99.

Read:

• HOLLY WAINWRIGHT: Why 'Old Money Face' is the new beauty flex.
• I tried The Ordinary new 'filler in a bottle' for 9 months. Here's what I noticed'
• I tried Go-To's new hair products to see if they're worth your money

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Hosts: @leighacampbell and @kelly_mccarren.
Producers: Talissa Bazaz, Zara Sengstock & Ella Maitland.
Video Producer: Artemi Kokkaris

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