#197 - The Magical Follower Count

#197 - The Magical Follower Count

We're all chasing the same number. More followers, bigger following, the next milestone. But here's what nobody says out loud: that number isn't tied to your income, your success, or your freedom.

Enter the algorithm… Most of your followers aren't seeing your content - not most days, maybe not ever. The platform decides who gets shown what, and it's optimizing for its own goals, not yours.

In this week’s episode I’m sharing how to shift your focus and make the follower number work for you. You don’t need 10k, 20k, 100k, or even 1 million followers – you need a real connection with the people who show up for you consistently: your comments, your repeat customers, your email list. That's the audience you own. That's the one that ultimately pays you.

If you want to really learn how to monetize your social media, check out the Muthership Creator Retreat for in-person learning, strategy and a real content plan.


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Episoder(204)

#204 - Storytelling as a Content Strategy

#204 - Storytelling as a Content Strategy

The Content That's Winning Isn't the Content That SellsBranded and creator content wins right now when it entertains first and lets the brand show up almost as an afterthought. Ad spend can inflate vi...

4 Sep 16min

#203 - One Size Does Not Fill All Creators

#203 - One Size Does Not Fill All Creators

This week's episode came straight out of a studio hours session that hit me hard. A seasoned creator asked a simple question about overlays, and suddenly I realized: the advice that works for a confid...

28 Aug 11min

#202 - Editing = Attention Management

#202 - Editing = Attention Management

In this episode of Muthership Creator Strategy, I dive into quick-cut editing and why editing pace is one of the biggest levers for keeping viewers from scrolling past your content. I share the story ...

21 Aug 13min

#201 - Drafts + Content Storage Systems

#201 - Drafts + Content Storage Systems

If you are struggling with storage on your phone, accumulating too many drafts, or are just now sure how many drafts to keep in your social media app, this episode will help you think about how to cre...

14 Aug 13min

#200 - Top 5 Things Learned from 0-1 Million

#200 - Top 5 Things Learned from 0-1 Million

Welcome to the 200th’ episode! To celebrate, I’ve created a gift code for listeners only – 30 days free in the Studio!  Take a listen to hear about the five chapters from zero to 1.2M+ followers: pand...

7 Aug 16min

#199 - Manifest Your First Brand Deal

#199 - Manifest Your First Brand Deal

You've seen the video: vision board, candle, or ‘repeat this mantra every morning’ and then a statement or caption about the universe delivering. What you didn't see is everything that led up to the a...

31 Jul 12min

#198 - Grow Faster on Social Media

#198 - Grow Faster on Social Media

Progress moves faster if you’re in the right group and this week's podcast episode breaks down exactly why. When you watch someone at your level pull off a transition, a vlog, a UGC video they'd never...

24 Jul 16min

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