Will AI Shopping Make Copywriting Obsolete?

The world of copywriting and ecommerce almost changed forever last September 29, when Open AI launched something called Instant Checkout.

This new service was designed to let you seamlessly buy something right from Chat GPT.

Instant Checkout crashed and burned over the next six months for a number of reasons.

One, the infrastructure wasn’t there to let it happen. It was launched before there were enough figurative runways, air traffic control towers, connections between Chat GPT and merchants, and other things like that.

Two, the cost to merchants was really out of line:7% per transaction, more than double what they were paying when customers came directly to their site.

They shut it down in March. Not forever; just, for now.

So Instant Checkout was an early attempt at what’s called Agentic Shopping, where you order right from the AI and an AI agent does a lot of the heavy lifting for you.

We’re most likely 3-5 years out from Agentic Shopping becoming a widespread reality.

But when it does, our world as copywriters will change. In a big way.

We’re going to look at how, and what you can do to prepare for this inevitable future, today.

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