The Engagement Trap: Why Great Art Doesn't Chase Attention

The Engagement Trap: Why Great Art Doesn't Chase Attention

What happens when a company—or an artist—starts optimizing for engagement instead of trust? In this solo episode, I unpack why Netflix's biggest competitive advantage isn't its algorithms or its catalog, but the relationship it has with its audience. That same tension exists in music, where creators are constantly tempted to simplify, explain, and optimize their work for platforms that reward attention over originality. We talk about the difference between commodities and premium brands, why ...

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Episoder(165)

Thoughts on My Grand Ole Opry Debut

Thoughts on My Grand Ole Opry Debut

There's a circle of wood in the middle of the stage at the Grand Ole Opry House. They cut it out of the floor of the Ryman and carried it over when the Opry moved, so that anybody standing in the midd...

18 Aug 10min

Michelangelo, the Sistine Chapel, and Why the Bullsh*t Is Ancient | Ten Year Town Bonus Episode

Michelangelo, the Sistine Chapel, and Why the Bullsh*t Is Ancient | Ten Year Town Bonus Episode

Michelangelo didn't wake up one morning wanting to spend four years painting a ceiling. He was a sculptor. But the Pope had a ceiling, and the Pope had money. In this bonus episode, Troy Cartwright r...

11 Aug 7min

Wyatt Flores on Stillwater, Music Row, and his new album Scared of Heights | Ten Year Town Ep. 130

Wyatt Flores on Stillwater, Music Row, and his new album Scared of Heights | Ten Year Town Ep. 130

Wyatt Flores is a country artist and songwriter from Stillwater, Oklahoma. He has over 1.4 billion career streams, RIAA certifications including 2x Platinum for "Please Don't Go," and a debut album, W...

4 Aug 33min

Dylan Scott: From Bastrop, Louisiana to Seven #1 Hits | Ten Year Town Ep. 129

Dylan Scott: From Bastrop, Louisiana to Seven #1 Hits | Ten Year Town Ep. 129

Dylan Scott is a country artist and songwriter from Bastrop, Louisiana. He is a multi-Platinum artist with seven number one singles at country radio, including the triple-Platinum "My Girl," "Nobody,"...

28 Jul 43min

Brice Long on Writing No. 1 Hits for Gary Allan, Jon Pardi & His New Album All I Ever Wanted | Ten Year Town Ep. 128

Brice Long on Writing No. 1 Hits for Gary Allan, Jon Pardi & His New Album All I Ever Wanted | Ten Year Town Ep. 128

Brice Long is a songwriter and artist from Hopkinsville, Kentucky. As a songwriter, he has written No. 1 hits including Gary Allan's “Nothing On But The Radio” and Jon Pardi's “Heartache On The Dance ...

14 Jul 48min

Shane McAnally (Part 2) on TONY Awards, SMACK Publishing, Sobriety and Advice For His Younger Self | Ten Year Town 127

Shane McAnally (Part 2) on TONY Awards, SMACK Publishing, Sobriety and Advice For His Younger Self | Ten Year Town 127

Shane McAnally is a songwriter, producer, and publisher originally from Mineral Wells, Texas. He is a 4x Grammy Winner, 2x ACM Songwriter of the Year, a Tony-nominated composer, and has written and/or...

30 Jun 36min

Shane McAnally (Part 1) on Kacey Musgraves, Why Chasing #1 Hits is a Mistake & His 14-Year Grind | TYT 127

Shane McAnally (Part 1) on Kacey Musgraves, Why Chasing #1 Hits is a Mistake & His 14-Year Grind | TYT 127

Shane McAnally is a songwriter, producer, and publisher originally from Mineral Wells, Texas. He is a 4x Grammy Winner, 2x ACM Songwriter of the Year, a Tony-nominated composer, and has written and/or...

23 Jun 40min

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