#325: If I Started A Photography Business in 2026, I'd Do This

You don't need more gear, more followers, or another random marketing hack. What you need is a business built on the right foundation. If you're just getting started, or wondering why photography still feels harder than it should, this episode could save you years of frustration.

This week, Sarah shares the five biggest mistakes she'd avoid if she were starting her photography business from scratch in 2026. After building a multi million dollar portrait business over nearly three decades, she's revealing the lessons she wishes she'd known from day one, and the simple shifts that lead to more profit, more confidence, and more time for the life you actually want.

• Why choosing the right business model from the beginning changes everything, including how much time you spend working

• The pricing mindset that helps you build a profitable business from day one, instead of trying to "earn the right" to charge more later

• Why real relationships, printed artwork, and clear communication will always outperform chasing followers and selling digital files

If you've been second guessing your path or feeling overwhelmed by all the conflicting advice online, this episode will bring clarity. Press play and start building a photography business that supports your life, instead of taking it over.RESOURCES:

Photography Business Tools to Get Started

37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute

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Episoder(327)

#327: Laid Off, Then $9,500 Richer From a Single Client

What if getting laid off wasn't the end of your story, but the beginning of building a business no one could take away? If you've ever wondered whether you're truly "good enough" to charge premium pri...

4 Aug 21min

#326: AI Will Kill Most DIgital Photographers, Here's Who Survives

What if AI isn't the biggest threat to your photography business? What if the real risk is building a business around something clients can replace? As AI reshapes the industry, this episode will chal...

28 Jul 11min

#324: How Faith Doggett Rebuilt Her Photography Business After Losing Everything From burnout and undercharging to building a profitable photography business with confidence

You know you're talented. But if you've spent years undercharging, second guessing yourself, or letting life convince you your dreams have to wait, you're not alone. Sometimes the hardest part isn't l...

14 Jul 20min

#323: 8 Things Boutique Photographers Do That Amateurs Don't

Ever feel like you're working harder than ever, yet still being mistaken for "just another photographer"? The difference between an amateur and a boutique photographer isn't talent, gear, or experienc...

7 Jul 9min

#322: The 1-Page Photography Business Plan that Actually Makes Money

Ever feel like you're working harder than ever in your photography business, yet still wondering why the numbers don't add up? If business planning feels overwhelming, this episode might completely ch...

30 Jun 10min

#321: From spending 16 years getting 8X10 orders, listen to how Ginger got a $3,050 sale

Ever feel like you've worked hard for years, yet still can't figure out why some clients say yes and others disappear? That tension between knowing your craft and building a profitable business can be...

23 Jun 39min

#320: 5 Things I Stopped Doing As A Photographer That Changed Everything

If you've been treating photography like a side hustle because you're not sure you're "good enough" yet, this episode is for you. The biggest thing standing between you and real income might not be yo...

16 Jun 8min