Dialing for dollars – Amanda and her team are generating appointments and opportunity for operators

Dialing for dollars – Amanda and her team are generating appointments and opportunity for operators

Like so many business development experts today, Amanda Puppo, Founder and CEO of MarketReach Inc., started out as a salesperson, working on the frontline. Ultimately, she gravitated to her strength, which was cold calling and appointment setting, to form her company over two decades ago.

In the latest edition of Automatic Merchandiser’s Vending & OCS Nation podcast, host Bob Tullio talks with Amanda Puppo, discussing the evolution and relevance of B2B telemarketing. While some people believe that B2B telemarketing is dead, don’t even think about telling that to Amanda, whose boutique agency specializing in high-level prospecting and appointment setting services, is still working hard to help convenience services operators get positioned in front of decision makers.

Amanda shares the techniques that can translate to successful calling and the thought process behind selling that has led to impressive results for convenience services operators. For anyone involved in appointment setting - the ongoing battle to connect with office managers, facility managers and other key decision makers - this podcast is a must listen.

For business owners who are trying to do telemarketing in house, or for those who have simply given up on the idea of telemarketing, it is worth hearing Amanda’s perspective on why telemarketing – done the right way – should be part of your business development program.

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Episoder(131)

A masterclass in selling OCS with Royal Cup's Michelle Scott

A masterclass in selling OCS with Royal Cup's Michelle Scott

What separates great OCS sales professionals from average ones? According to Michelle Scott, director of national accounts for Royal Cup Inc., it isn’t aggressive selling. It’s listening, consulting, ...

4 Aug 19min

Inside Royal Cup: National scale, local touch and an old-school approach to the OCS business

Inside Royal Cup: National scale, local touch and an old-school approach to the OCS business

For more than 130 years, Royal Cup, Inc. has quietly built one of the country's most respected coffee businesses. While many convenience services companies have expanded into vending, micro markets an...

28 Jul 17min

Joe Simonovich is relentless about elevating corporate culture

Joe Simonovich is relentless about elevating corporate culture

Is the breakroom becoming the most important room in the office? Increasingly, the answer is yes. Fortunately for the convenience services industry, that’s creating a major opportunity. Operators are...

21 Jul 17min

What Walt Disney and Hugh Hefner can teach the convenience services industry

What Walt Disney and Hugh Hefner can teach the convenience services industry

What do Walt Disney, Hugh Hefner and today's convenience services operators have in common? More than you might think. In this episode of Automatic Merchandiser's Vending & OCS Nation, Bob Tullio sits...

7 Jul 22min

How Keurig changed office coffee forever: Bill McCauley's inside story

How Keurig changed office coffee forever: Bill McCauley's inside story

The 1990s were one of the most disruptive decades in the history of office coffee service. Starbucks was reshaping consumer expectations. Filterfresh was introducing single-cup brewing. Flavia was cre...

23 Jun 21min

Josh Rosenberg Part 2 - On business, leadership, loss and finding perspective

Josh Rosenberg Part 2 - On business, leadership, loss and finding perspective

In Part 2 of his conversation with Josh Rosenberg of Forward Thinkers, Automatic Merchandiser & VendingMarketWatch's Vending & OCS Nation podcast host Bob Tullio begins the discussion with an in-depth...

16 Jun 21min

Josh Rosenberg on AI, growth strategy and the future of convenience services

Josh Rosenberg on AI, growth strategy and the future of convenience services

In this episode of Automatic Merchandiser & VendingMarketWatch's Vending & OCS Nation, it’s the first installment of Bob Tullio’s powerful two-part conversation with Josh Rosenberg, the founder of For...

2 Jun 18min

From old combo machines to AI coolers: Gary Arwin's journey is a classic operator story

From old combo machines to AI coolers: Gary Arwin's journey is a classic operator story

As Gary Arwin explained, "After becoming a partner in a supplier to the hospitality industry, I had figured out very quickly that I had made a lot of other people a lot of money and I wanted to do som...

26 Mai 19min

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