Cashing in from water and ice: Are you leaving money on the table?

The ongoing opportunity that exists from point-of-use water system and ice machine rentals is no secret to experienced operators. Equipment innovation is further enhancing the revenue potential.

In this episode of Automatic Merchandiser’s Vending & OCS Nation, the podcast for the convenience services industry – produced by Endeavor Business Media, a Division of EndeavorB2B – host Bob Tullio talked to several industry experts about a wonderful aspect of the OCS business: water, ice and filtration.

This podcast takes a deeper dive into the topic, which Tullio also covered in a recent article for Automatic Merchandiser.

Tullio shares with listeners about how he discovered the water and ice business.

“As an operator, I kind of stumbled into the point of use water, ice and filtration business — once considered to be a very ancillary part of the OCS industry. It reminded me of the days when I rented pool tables and juke boxes — the kind with 45s and CDs, not the internet versions we see today. As an operator, you would pick up $35 every week from the bar owner, change a few records to the delight of the daytime bar patrons, and be on your way. A slow drip of revenue — $1800 or so, for a juke box that cost about $1000 to begin with. Year after year, a steady return on investment,” he explained.

“Much like the point-of-use water business. Steady revenue, it’s like an annuity. It may be the best thing going in the OCS business. But early on in my OCS sales career, I saw the power of filtered water when I convinced E! Entertainment Television to switch from $6,000 a month in bottled water to $600 a month in point-of-use water. They rewarded my brilliant idea by giving us the OCS business — quite an account for our growing company."

This podcast features eight industry experts:

• Orrin Huebner, consultant
• David Henchel, Corporate Coffee Systems
• Joanna Choi, Bevi
• Davin Wickstrom, Vivreau
• Matt Dudley, Marco Beverage Systems
• Steve Silha, F&B Innovation Group
• Brian Zakeski, Follett Products
• Gary Arwin, Gator Refresh