Cultural intelligence matters more than ever

Cultural intelligence is high stakes for brands in the era of infinite content. Developing culturally-fluent talent is essential for brands seeking an edge. Cultural strategist Rachel Lowenstein and Effie LIONS Foundation CEO Allison Knapp Womack join WARC's Rica Facundo to discuss what's motivating young marketers, emerging cultural strategy trends and what it really means to move at "the speed of culture".

Guests:
Allison Knapp Womack, CEO, Effie LIONS Foundation
Rachel Lowenstein, Cultural Strategist and Content Creator

Chapters:

00:00 – Intro: Talking cultural intelligence on The WARC Podcast
00:48 – What is cultural intelligence?
02:28 – Why brands get culture wrong: the Ipsos x Effie Lions Foundation study explained
04:47 – What’s at stake now: AI, social media backlash, and reputational risks for brands
07:26 – Talent vs jobs: The case for inclusive marketing talent
10:12 – Building a diverse pipeline of culturally intelligent marketers
16:43 – New talent models: Flash Teams, flexible cultural strategists, and moving at the speed of culture
19:45 – Romantasy and why centering new cultural perspectives drives growth
22:48 – Practical ways to develop young marketing talent
24:37 – Squiggly line careers: practical advice for emerging cultural strategists and CMOs

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.

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