(IHP) She Gave The World A Billion AOL CDs

(IHP) She Gave The World A Billion AOL CDs

Originally published August 2014 Jan Brandt is a legend in the world of marketing. She singlehandedly led the famous AOL "carpet-bombing" campaign that put millions of AOL trial discs and CDs in everything from magazines to popcorn boxes to banks. AOL was able to leap to the front of the online pack, over competitors like CompuServe and Prodigy largely on the success of this campaign. Jan tells us how this strategy developed, the thinking that went into it and goes into great detail about what worked and what didn't. But she was also a very early AOL executive, so she is able to give us some fantastic background about AOL the company: its culture, its people and its visionaries–people like Steve Case. She takes us from AOL's beginnings, through its considerable growing pains (remember "America On Hold?") its rise to dominance in the dot-com era, and even gives us her perspective on the legacy of the AOL/Time Warner merger. Learn more about your ad choices. Visit megaphone.fm/adchoices

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(2370)

(BNS) How I Used AI To Transform My Job

(BNS) How I Used AI To Transform My Job

In the fast-paced world of live sports broadcasting, the role of a vision mixer is crucial yet often overlooked. Today, we’re diving into the insights shared by David Steer, an experienced vision mixe...

3 Jul 1h 9min

OpenAI To Give It Away?

OpenAI To Give It Away?

OpenAI floated giving the US government a 5% stake to court the Trump administration. Nvidia promised to backstop cloud providers for a revenue cut, SpaceX showed investors an xAI phone prototype, App...

2 Jul 22min

NOW Fable's Back?

NOW Fable's Back?

Anthropic said Commerce lifted export controls on Fable 5 and Mythos 5, restoring access Wednesday, and launched Sonnet 5. Sony is ending PlayStation game discs in 2028, a 140-company group unveiled O...

1 Jul 20min

Comcast Spins Out

Comcast Spins Out

Comcast moved to spin off NBCUniversal and Sky into a new public company. The Supreme Court limited geofence warrants, Australia sued Amazon over Prime Video ads, Chamath returned to lead his AI codin...

30 Jun 20min

Mythos Back?

Mythos Back?

The US lifted its block on Anthropic's Mythos 5, clearing it for 100+ institutions. Researchers said China's GLM-5.2 matches US models on security bugs. South Korea pledged ~$590B for chips, and the m...

29 Jun 21min

OpenAI To Delay Its IPO?

OpenAI To Delay Its IPO?

OpenAI leaned toward delaying its IPO to 2027 rather than budge from Altman's $1T valuation, rattling tech stocks. The government had OpenAI stagger GPT-5.6's release over security concerns. Microsoft...

26 Jun 21min

Hope You Weren't Putting Off Buying A Mac

Hope You Weren't Putting Off Buying A Mac

Apple hiked Mac and iPad prices 15-25% on the memory crunch; iPhones held steady. Anthropic accused Alibaba of distilling Claude 28.8 million times. IBM detailed a 0.7nm chip, Facebook revived its Cre...

25 Jun 22min

GTA Now

GTA Now

Rockstar finally priced GTA VI at $79.99 and set a November 19 release, with preorders tonight. OpenAI and Broadcom unveiled their Jalapeño inference chip. Meta got caught building a prediction-market...

24 Jun 22min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
aftenpodden-usa
fotballpodden-2
forklart
stopp-verden
popradet
lydartikler-fra-aftenposten
det-store-bildet
rss-gukild-johaug
hanna-de-heldige
dine-penger-pengeradet
rss-ness
nokon-ma-ga
aftenbla-bla
rss-espen-lee-usensurert
rss-penger-polser-og-politikk
e24-podden
grasoner-den-nye-kalde-krigen
ukrainapodden