Katie Austin, KA App: Building Your Own Empire in Your Mother's Industry

Join our ⁠Entreprenista League⁠ community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our ⁠website⁠ and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? ⁠Sign up ⁠here⁠⁠ for a free info session. “If you follow your own path and your own passion it will shine through and you will be successful.” What does it really take to turn a personal brand into a thriving business? This week on The Entreprenista Podcast, Stephanie sits down with fitness entrepreneur Katie Austin to unpack the decade-long journey behind building the KA App—a bootstrapped digital fitness and nutrition platform with hundreds of workout classes, healthy recipes, habit tracking, and an engaged community. Katie opens up about growing up with fitness icon Denise Austin, forging her own path in an industry where comparisons are inevitable, and why slow, steady growth has been one of her greatest competitive advantages. From balancing a career in sports broadcasting while building her business from scratch to leading a remote team, navigating social media as the face of her brand, and preparing for motherhood, Katie shares the honest realities of entrepreneurship behind the highlight reel. What We Talked About: How Her Background in Sports Influenced Her Business Path [2:30] Managing Mental Health While Building a Personal Brand [8:12] The Power of Snapchat for Niche Marketing [14:59] Turning Social Media Followers into Customers [25:25] Embracing Your Own Path as an Entrepreneur [33:02] Connect with Katie: @katieaustin on Instagram Katie Austin on LinkedIn Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. ⁠⁠Apple Podcasts⁠⁠ | ⁠⁠TuneIn⁠⁠ | ⁠⁠Spotify⁠⁠ | ⁠⁠iHeart Radio⁠⁠ Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.