Julian Coulter | Google, Global Managing Director FBR | Navigating Emerging Markets | AI in Digital Marketing | Pursuing Asymmetric Career Opportunities

🎙 Trinity SMF Podcast | Julian Coulter | Navigating Emerging Markets

Matthew Barnes sits down with Julian Coulter - Global Managing Director at Google, leading the Food, Beverages, and Restaurants vertical, with over two decades operating across emerging markets from Poland and Russia to South Africa, Peru, and Mexico.

Julian's career took him from a graduate sales role at Bass Brewers in the English Midlands to regional director for Britvic International by age 26, through leadership roles at SAB Miller across South Africa and Latin America, and into his current role at Google.

Along the way he built brand strategy under a former Coca-Cola global CMO, launched and lost a premium soft drink in Poland, and helped shape how one of the world's largest companies thinks about marketing in the developing world.

In this conversation, he reflects on why he chose developing markets over the well-trodden banking and consulting path, what a failed product launch in 1990s Poland taught him about strategy, how head office and the operators on the ground negotiate tension, and where AI fits into closing - or widening - the gap between developed and emerging economies.

For podcast enquiries please contact mabarnes@tcd.ie🔔

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