Reprised | Built for the EV Generation: Formula E Energizes 561 Million Global Race Fans
Supercool5 Aug

Reprised | Built for the EV Generation: Formula E Energizes 561 Million Global Race Fans

When Roger Griffiths first heard about Formula E in 2014, he was intrigued but skeptical. A veteran of IndyCar, Le Mans, and Formula 1—and a self-described petrol head—he wasn’t convinced electric racing could deliver credible performance.

Then he saw who was signing on.

Michael Andretti. Alain Prost. Emerson Fittipaldi. Frank Williams. Plus early backers like Richard Branson. Racing legends and global brands were putting their reputations behind an all-electric series built for city streets, digital-native fans, and a new kind of mobility.

That’s when Roger knew: failure wasn’t an option.

He joined Andretti Global to help lead its Formula E team. Today, he’s Team Principal and Chairman of the Formula E Teams Association.

Just over a decade later, Formula E is the fastest-growing motorsport on Earth. It races through city centers, draws 500 million fans, and connects with a global audience that legacy motorsports can’t reach.

Roger takes us inside how Formula E became the sport brands chase, fans love, and the future demands.


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Episoder(108)

Reprised | Alloy Built Brooklyn’s First All-Electric Skyscraper — Wall Street Wants More

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Reprised | Rare Earths, Recycled: Cyclic Materials Cuts Into China's 90% Head Start

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22 Jul 43min

Circularity is Strategy: Why Billion-Dollar Brands Are Betting on Resale

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15 Jul 45min

Twenty Years to Supercool: A Replay with Tom Szaky, CEO of TerraCycle

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8 Jul 50min

50,000 EVs Later: How Amazon Is Remaking Delivery

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1 Jul 52min

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