Behind Latin America's $90 Billion Marketing Success with Sean Summers (Mercado Libre)

Fresh off one of the biggest sporting events in the world, Sean Summers, our guest this week, joins Jim after experiencing the FIFA World Cup from two unique perspectives: as a lifelong football fan from Argentina and as the Chief Marketing Officer of Mercado Libre, an official tournament partner.

Mercado Libre has grown from an online marketplace into Latin America's leading ecommerce and fintech ecosystem. Operating across 18 countries with nearly $29 billion in annual revenue and a market value exceeding $90 billion, the company has become one of the region's most valuable and influential businesses.

Sean shares the leadership principles that have guided both his career and the company's extraordinary growth. From helping build marketing capabilities that last beyond any individual leader to embracing curiosity, calculated risk-taking, and constant reinvention, he explains why today's CMO must think less like the star of the show and more like the executive producer behind it.

Whether you're building brands, leading teams, or navigating your own career, this conversation is packed with practical lessons on growth, leadership, and staying curious.

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This week’s episode is brought to you in partnership with Mercado Libre and Infillion.

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Meet The CMO Podcast On the Road

The CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!

• Advertising Week New York | October 5–7
• BLINK Cincinnati | October 8-9
• ANA Masters of Marketing | October 19–22

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Interested in partnering with The CMO Podcast?!

Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.

Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.

Email us at podcasts@vyve.co

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Produced by vYve

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