SiriusXM’s 360 strategy with CEO Jennifer Witz

SiriusXM’s 360 strategy with CEO Jennifer Witz

Jennifer Witz is the CEO of SiriusXM. You probably know the company as the satellite radio brand in virtually every new car, but it also owns Pandora, a huge podcast network that includes Team Coco and 99% Invisible, a content operation with huge stars like Howard Stern, and has broadcast deals with every major sports league. SiriusXM is effectively the dominant market leader for built-in premium audio in cars, in a time when competition is increasing. As the infotainment system in cars gets ever more complex and computer-like, the Sirius experience has to keep up. On top of that, the state of car software is a mess. GM announced it won’t support Apple CarPlay in new EVs. Other companies are using various versions of Android. Tesla has its own platform. And Sirius has to support all of it with applications that compete with Big Tech companies, all while continuing to integrate the satellite hardware into the cars themselves — on top of launching satellites on SpaceX rockets. Links: After layoffs, SiriusXM looks to star-studded podcasts What Is SiriusXM with 360L? A Breakdown of the New Audio Platform SiriusXM CEO Calls Audio Ad Sales Market “Tough” Transcript: https://www.theverge.com/e/23514318 Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today’s episode was produced by Jackie McDermott and Raghu Manavalan, and it was edited by Callie Wright. The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters, and our Executive Producer is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(895)

Recode Decode: Twitter legal boss Vijaya Gadde

Recode Decode: Twitter legal boss Vijaya Gadde

Twitter general counsel Vijaya Gadde talks about social media and the law, Walt Mossberg and Kara go back and forth on Apple's fall lineup and Kara gives the ABCs of aging in Silicon Valley. Learn more about your ad choices. Visit podcastchoices.com/adchoices

19 Aug 201544min

Recode Decode: Investor Chris Sacca

Recode Decode: Investor Chris Sacca

Investor Chris Sacca shares his thoughts on who might get the Twitter CEO job, Walt Mossberg dives into the weird world of wireless carriers and Jason Del Rey explains the rise of "buy" buttons. Learn more about your ad choices. Visit podcastchoices.com/adchoices

11 Aug 201551min

Recode Decode: "Million Dollar Listing" star Roh Habibi

Recode Decode: "Million Dollar Listing" star Roh Habibi

Kara talks with Roh Habibi, star of reality show "Million Dollar Listing San Francisco," and guest Amina Sow speaks about her experience as a black woman in tech. Learn more about your ad choices. Visit podcastchoices.com/adchoices

5 Aug 201547min

Recode Decode: Andreessen Horowitz GP Chris Dixon

Recode Decode: Andreessen Horowitz GP Chris Dixon

Kara Swisher talks with Andreessen Horowitz general partner and entrepreneur and investor Chris Dixon about the landscape of venture capital and virtual reality. Walt Mossberg shares his perspective on Windows 10 and fields questions from his followers on Twitter. Learn more about your ad choices. Visit podcastchoices.com/adchoices

28 Jul 201551min

Recode Decode: Y Combinator's Sam Altman

Recode Decode: Y Combinator's Sam Altman

Kara Swisher talks with Y Combinator president and Reddit board member Sam Altman about the social news site and the challenges of entrepreneurship. Lauren Goode fields questions on the "Internet of Things." Learn more about your ad choices. Visit podcastchoices.com/adchoices

22 Jul 201549min

Recode Decode: Elon Musk biographer Ashlee Vance

Recode Decode: Elon Musk biographer Ashlee Vance

Kara Swisher talks with journalist Ashlee Vance about his new book on Elon Musk. They discuss Musk's "Tony Stark" image, the future of Tesla and whether Musk is mellowing out. Also on the show: photo apps and Reddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices

15 Jul 201547min

Recode Decode: Slack CEO Stewart Butterfield, Apple Music

Recode Decode: Slack CEO Stewart Butterfield, Apple Music

Kara Swisher interviews Slack CEO Stewart Butterfield, Lauren Goode talks about Apple Music and more. Learn more about your ad choices. Visit podcastchoices.com/adchoices

8 Jul 201552min

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