What We Got Wrong About Social In 2026

What We Got Wrong About Social In 2026

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire A full, honest audit of their own social strategy. They set a 2025 plan to ramp volume, raise quality and lean more personal, and here they grade it. Neil puts social at two to three percent of attributable revenue, explains why it works for mid-market and SMB but not for enterprise, and makes the point that an enterprise logo on a five thousand dollar contract is not an enterprise deal. Eric breaks down the webinar formats that convert and why he copies proven ones rather than inventing his own. Key takeaways ◾ Social is 2 to 3% of attributable revenue, and still worth doing ◾ Social opens enterprise doors but rarely closes enterprise contracts ◾ Copy the formats that already convert instead of building from scratch Chapters 00:00 Our 2025 social plan vs mid-2026 reality 07:46 Sponsor break

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Episoder(3363)

Stop Shipping Everything: Why supermemory Killed Its Viral Product

Stop Shipping Everything: Why supermemory Killed Its Viral Product

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https:/...

24 Sep 23min

$100M in Email With No Employees? Neil Isn't Buying It

$100M in Email With No Employees? Neil Isn't Buying It

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https:/...

23 Sep 21min

Eric Got 8.9 Million Views and Zero Leads

Eric Got 8.9 Million Views and Zero Leads

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https:/...

22 Sep 26min

Neil Trusts Meta's New AI Agent More Than ChatGPT

Neil Trusts Meta's New AI Agent More Than ChatGPT

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https:/...

21 Sep 20min

Tesla 20x'd Sales by Cutting 64 Clicks to 3

Tesla 20x'd Sales by Cutting 64 Clicks to 3

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://m...

17 Sep 20min

Every Lead Gets a Call in 60 Seconds: The Bots Running Eric's Agency

Every Lead Gets a Call in 60 Seconds: The Bots Running Eric's Agency

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://m...

16 Sep 25min

How McKinsey Helped Nike Lose $223 Billion

How McKinsey Helped Nike Lose $223 Billion

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://m...

15 Sep 20min

Most Agencies Are Flat. Here's Why Neil's Is Still Growing

Most Agencies Are Flat. Here's Why Neil's Is Still Growing

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://m...

14 Sep 19min

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