What We Got Wrong About Social In 2026

What We Got Wrong About Social In 2026

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire A full, honest audit of their own social strategy. They set a 2025 plan to ramp volume, raise quality and lean more personal, and here they grade it. Neil puts social at two to three percent of attributable revenue, explains why it works for mid-market and SMB but not for enterprise, and makes the point that an enterprise logo on a five thousand dollar contract is not an enterprise deal. Eric breaks down the webinar formats that convert and why he copies proven ones rather than inventing his own. Key takeaways ◾ Social is 2 to 3% of attributable revenue, and still worth doing ◾ Social opens enterprise doors but rarely closes enterprise contracts ◾ Copy the formats that already convert instead of building from scratch Chapters 00:00 Our 2025 social plan vs mid-2026 reality 07:46 Sponsor break

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Episoder(3334)

The AI Models That Are 100x Cheaper

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Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

4 Aug 29min

Google Is Burning Its Free Cash Flow To Win AI

Google Is Burning Its Free Cash Flow To Win AI

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

3 Aug 21min

I Tested Sol 5.6 vs Fable 5 on Real Marketing Work (Clear Winner)

I Tested Sol 5.6 vs Fable 5 on Real Marketing Work (Clear Winner)

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

30 Jul 26min

Ben Affleck Sold His AI Startup to Netflix for $587M (Here's the Real Lesson)

Ben Affleck Sold His AI Startup to Netflix for $587M (Here's the Real Lesson)

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

29 Jul 24min

AI Token Spend Just Matched Payroll at This Company (This Is the Future)

AI Token Spend Just Matched Payroll at This Company (This Is the Future)

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

28 Jul 15min

The Most Popular Brand Isn't the Most Profitable (Beckham, Claude & a $1B Raise)

The Most Popular Brand Isn't the Most Profitable (Beckham, Claude & a $1B Raise)

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

27 Jul 22min

GPT Sol 5.6 vs Claude Fable 5 For Marketing (Which Wins?)

GPT Sol 5.6 vs Claude Fable 5 For Marketing (Which Wins?)

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

23 Jul 25min

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