Find The Playbook That Actually Fits Your Business

Find The Playbook That Actually Fits Your Business

In this episode of Digital Dividends, Mark and Jodie break down why there is no one-size-fits-all digital strategy.

They unpack how eCommerce, local service businesses, professional services, content businesses and non-profits all need different marketing priorities, different trust signals and different conversion paths.

If you want a clearer way to think about digital strategy for your kind of business, this one is worth a listen.

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Episoder(32)

The Budget Question Every Business Owner Gets Wrong

The Budget Question Every Business Owner Gets Wrong

Setting digital goals is easy. Setting the right ones is the hard part.In this episode of Digital Dividends, Mark and Jodie break down how to set better digital marketing goals and why so many busines...

30 Sep 21min

In-House Verse Agency? The Real Answer Is Both

In-House Verse Agency? The Real Answer Is Both

Should you hire an in-house marketer, work with an agency, or try to build a hybrid model?In this episode of Digital Dividends, Mark Jones and Jodie Hilton unpack what growing businesses need to consi...

22 Sep 15min

Why Being Busy Can Still Leave You Broke

Why Being Busy Can Still Leave You Broke

In this episode of Digital Dividends, Mark speaks with Dr Simon Franks about why service business growth needs more than revenue, leads and a full calendar. They unpack cash flow, profitability, local...

16 Sep 16min

How Far Can Word Of Mouth Take A Business?

How Far Can Word Of Mouth Take A Business?

How far can word of mouth take a business before it needs something more structured behind it?In this episode of Digital Dividends, Mark Jones speaks with Fred Banks, principal of Banks Lawyers, about...

16 Sep 17min

AI Won't Fix Bad Marketing

AI Won't Fix Bad Marketing

In this episode of Digital Dividends, Mark and Jodie unpack why AI marketing tools can help businesses move faster, but cannot replace strategy, brand judgement or proper campaign thinking. They cover...

9 Sep 17min

How To Make Your Business Easier To Sell

How To Make Your Business Easier To Sell

In this episode of Digital Dividends, Mark speaks with Katrina Ryan about what business owners need to prepare before selling a business. They cover profit, leases, equipment, staff contracts, website...

2 Sep 10min

Build A Business Worth Selling

Build A Business Worth Selling

In this episode of Digital Dividends, Mark speaks with Katrina Ryan about building a business worth selling. Katrina shares lessons from The Golden Pig, business broking, exit planning, profit, system...

2 Sep 16min

Why Digital Marketing Matters

Why Digital Marketing Matters

In this episode of Digital Dividends, Mark and Jodie talk about why digital marketing needs to be treated as part of your business strategy, not just a pile of disconnected tactics.They unpack digital...

19 Aug 17min

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