Victoria Dietrich, Head of Digital at Zurich Opera House, on bridging the gap between digital innovation and real-world connection

Victoria Dietrich, Head of Digital at Zurich Opera House, on bridging the gap between digital innovation and real-world connection

In this debut episode, David Taylor speaks with Victoria Dietrich, who holds a uniquely dual role as the Head of Digital Development and Audience Engagement at the Zurich Opera House.

Victoria sits right at the intersection of two worlds that are often kept separate: high-tech innovation and real-world community building. Since joining the team in Zurich, she’s been tasked with exploring how traditional opera houses can use emerging technologies to broaden its reach while staying true to their core.

In this conversation, we dive into the philosophy of ‘opening up’ an institution and what it really means to create meaningful touchpoints with a city. We explore the balance between respecting a traditional audience while actively inviting in the new, and why the secret to engagement might lie in moving beyond ticket discounts toward building genuine, long-term relationships.

We also discuss the potential of immersive technology to turn complex musical structures into physical experiences, and how a culture of collaboration can help us navigate the unknown frontiers of the digital world. Join us in for Budapest for Classical:NEXT 2026 from the 8th to the 11th of April: www.classicalnext.com

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The Classical:NEXT Podcast:

Hosted by David Taylor

Produced by Aliena Haig

Learn more: classicalnext.com/update/introducing-the-classicalnext-podcast

www.classicalnext.com

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Episoder(16)

Lucas Ingle & Shin Kim on cross-border collaboration and the power of the consortium model

Lucas Ingle & Shin Kim on cross-border collaboration and the power of the consortium model

In this episode, David talks with American Saxophonist Lucas Incle and South Korean composer Shin Kim.Both Lucas and Shin attended Classical Next 2026 in Budapest, Lucas as part of the Classical Next ...

29 Jul 32min

Caroline Whiddon on breaking the mental health stigma in the orchestral world

Caroline Whiddon on breaking the mental health stigma in the orchestral world

In this episode, David talks with Caroline Whiddon, the Executive Director and Co-Founder of Me2, a classical music organization created for individuals with mental illnesses and the people who suppor...

22 Jul 37min

Chloé Charody on transforming the classical concert hall into a multi-disciplinary stage

Chloé Charody on transforming the classical concert hall into a multi-disciplinary stage

In this episode, David talks with composer, show creator and refugee supporter Chloé CharodyWidely regarded as an artistic entrepreneur as much as a composer, she has forged a new path in classical mu...

15 Jul 36min

Søren Mikael Rasmussen on why orchestras must shift from selling tickets to building relationships

Søren Mikael Rasmussen on why orchestras must shift from selling tickets to building relationships

In this episode, David talks with Søren Mikael Rasmussen from culture consultants RasmussenNordic.RasmussenNordic help cultural institutions across Europe with new knowledge, innovation and strategy, ...

8 Jul 38min

Conductor Chad Goodman on the power of speaking to audiences

Conductor Chad Goodman on the power of speaking to audiences

In this episode, David speaks with conductor Chad GoodmanDescribed by Forbes as “an entrepreneur bringing innovation to classical music”, Chad was conducting fellow and assistant conductor to Michael ...

1 Jul 43min

Sophie Kauer, Cellist and Actress from the Hollywood Film TÁR, on moving beyond specialization and embracing interdisciplinary creativity

Sophie Kauer, Cellist and Actress from the Hollywood Film TÁR, on moving beyond specialization and embracing interdisciplinary creativity

In this episode, David speaks with cellist and actress Sophie Kauer.Known for putting herself at the forefront of evolving classical music and the way we see it, Sophie’s breakthrough came with a lead...

24 Jun 39min

Michelle Lynne on empowering musicians to build thriving careers

Michelle Lynne on empowering musicians to build thriving careers

In this episode, David speaks with pianist and entrepreneur Michelle Lynne.Not only does Michelle embody what a modern musician is today, but she empowers other musicians to have their own thriving ca...

17 Jun 33min

Hannah Seymour and Sinéad Walsh from EMPOWER on building ecosystems to promote gender equity

Hannah Seymour and Sinéad Walsh from EMPOWER on building ecosystems to promote gender equity

In this episode, David speaks with Hannah Seymour and Sinéad Walsh from EMPOWER.An oboist and a flautist, Hannah and Sinéad founded EMPOWER: Women Changing Music while studying at music colleges. EMPO...

10 Jun 40min

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