Content vs Paid Ads: The Answer Is Both

Content vs Paid Ads: The Answer Is Both

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric listens to two people argue organic content versus paid ads and calls the whole debate stupid, because the answer is both. From there into the ROI of podcasting after nearly ten years of doing this one, using the Forbes highest-paid list as a reality check, and finally why recruiting is higher leverage than managing when you are small. Key takeaways ◾ Content versus paid is a false binary, and the answer is both ◾ Buying growth can beat building it, if you know what you are buying ◾ Recruit better people and you spend less time managing them Chapters 00:00 Content vs paid ads 05:53 The ROI of podcasting 07:53 Sponsor break 10:51 Recruiting beats managing

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Episoder(3363)

Stop Shipping Everything: Why supermemory Killed Its Viral Product

Stop Shipping Everything: Why supermemory Killed Its Viral Product

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https:/...

24 Sep 23min

$100M in Email With No Employees? Neil Isn't Buying It

$100M in Email With No Employees? Neil Isn't Buying It

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https:/...

23 Sep 21min

Eric Got 8.9 Million Views and Zero Leads

Eric Got 8.9 Million Views and Zero Leads

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https:/...

22 Sep 26min

Neil Trusts Meta's New AI Agent More Than ChatGPT

Neil Trusts Meta's New AI Agent More Than ChatGPT

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https:/...

21 Sep 20min

Tesla 20x'd Sales by Cutting 64 Clicks to 3

Tesla 20x'd Sales by Cutting 64 Clicks to 3

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://m...

17 Sep 20min

Every Lead Gets a Call in 60 Seconds: The Bots Running Eric's Agency

Every Lead Gets a Call in 60 Seconds: The Bots Running Eric's Agency

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://m...

16 Sep 25min

How McKinsey Helped Nike Lose $223 Billion

How McKinsey Helped Nike Lose $223 Billion

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://m...

15 Sep 20min

Most Agencies Are Flat. Here's Why Neil's Is Still Growing

Most Agencies Are Flat. Here's Why Neil's Is Still Growing

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://m...

14 Sep 19min

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