Inside the Playbook: Nick Groff on The CEO Mindset Every Artist Manager Needs

Inside the Playbook: Nick Groff on The CEO Mindset Every Artist Manager Needs

In this clip from The Manager’s Playbook, Nick Groff breaks down why great artist managers need to think like CEOs, not just operators.

Nick and Mauricio Ruiz discuss the modern manager’s role in building artist businesses, aligning teams, protecting long-term vision, and creating real growth around the artist.

They also get into equity, IP, joint ventures, manager commissions, hiring for emotional intelligence, building scalable teams, and why instinct is often just experience with better timing.

A sharp listen for artists, managers, aspiring music executives, and anyone trying to understand what artist management really looks like today.

Simply put, a conversation like this doesn't come cheap.


Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠⁠https://themanagersplaybook.com/home⁠⁠⁠


Listen to the full episode here -

Spotify: ⁠⁠⁠⁠https://open.spotify.com/episode/2WkHm0XSp9TX4hbyUCRGxC?si=yepnZQe2QAq1dSPZ0-H66w⁠⁠⁠⁠


Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

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Episoder(344)

The Manager’s Playbook 078: Clinton Sparks - Artist Branding, Get Familiar, Music Marketing & Networking

The Manager’s Playbook 078: Clinton Sparks - Artist Branding, Get Familiar, Music Marketing & Networking

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with legendary producer, DJ, songwriter, and entrepreneur Clinton Sparks for a conversation on artist branding, music business relati...

8 Aug 1h 38min

Inside the Playbook: Nick Groff on The AI Music Debate Nobody Wants to Have

Inside the Playbook: Nick Groff on The AI Music Debate Nobody Wants to Have

In this clip from The Manager’s Playbook, Nick Groff and Mauricio Ruiz get into the gray area of AI, creativity, and who gets to make music.They discuss whether AI can become a real creative tool for ...

7 Aug 12min

Inside the Playbook: Nick Groff on The Real Math Behind Live Music Ticketing

Inside the Playbook: Nick Groff on The Real Math Behind Live Music Ticketing

In this clip from The Manager’s Playbook, Nick Groff breaks down how BUNT. turned a viral moment into a real hard-ticket fanbase.Nick and Ruiz get into the business behind live growth: merch strategy,...

6 Aug 20min

Inside the Playbook: Nick Groff on The Artist as a Media Company

Inside the Playbook: Nick Groff on The Artist as a Media Company

In this clip from The Manager’s Playbook, Nick Groff breaks down why modern artist management now looks more like running a media company.Nick and Ruiz get into storytelling, fan acquisition, content ...

5 Aug 17min

The Manager’s Playbook 077: Nick Groff - BUNT., Artist Management, World-Building, Fan Acquisition & Music Business

The Manager’s Playbook 077: Nick Groff - BUNT., Artist Management, World-Building, Fan Acquisition & Music Business

Nick Groff returns to The Manager's Playbook, former Interscope and Geffen executive, longtime A&R, entrepreneur, and manager of BUNT.Nick breaks down the modern artist playbook: how managers can buil...

2 Aug 1h 59min

Inside the Playbook: Charlie Rocket on The Fan-First Blueprint

Inside the Playbook: Charlie Rocket on The Fan-First Blueprint

Charlie Rocket breaks down why artists and managers need to stop waiting on labels, managers, or industry validation and start building fans first.In this clip from The Manager’s Playbook, Charlie tal...

1 Aug 10min

Inside the Playbook: Charlie Rocket on Building an Artist Fanbase With Zero Budget

Inside the Playbook: Charlie Rocket on Building an Artist Fanbase With Zero Budget

Charlie Rocket breaks down a real artist growth playbook built on volume, virality, and in-real-life fanbase building.In this clip from The Manager’s Playbook, Charlie explains how he helped build Tra...

31 Jul 15min

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