Ads and Sales A Study of Advertising and Selling from the Standpoint of the New Principles of Scientific Management - Herbert Newton Casson

Ads and Sales A Study of Advertising and Selling from the Standpoint of the New Principles of Scientific Management - Herbert Newton Casson

"Ads and Sales" by Herbert Newton Casson is a pioneering exploration of advertising and selling practices in the United States as of 1911, marking the first application of Scientific Management principles to these fields. Casson emphasizes the staggering scale of advertising expenditures—two million dollars daily—and the immense sales figures that underscore the need for efficiency in marketing. He critiques the complacency that often arises from routine, advocating for innovative approaches to improve effectiveness in sales and advertising. This insightful examination of early 20th-century business practices remains relevant today, highlighting the ongoing necessity for efficiency and creativity in a constantly evolving marketplace.

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Episoder(119)

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Freedom's Battle - Mohandas Karamchand Gandhi

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Datchet Diamonds - Richard Marsh

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9 Aug 5h 32min

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8 Aug 1h 17min

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7 Aug 6h 26min

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