Positioning, Strategy, and AI

Positioning, Strategy, and AI

Blair and David are hearing all kinds of people talking about how their positioning needs adjustment because of AI. Blair does see an issue developing for many creative firms, but more with business strategy instead of positioning.

Links

Positioning: The Battle for Your Mind and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

Good Strategy / Bad Strategy by Richard Rumelt

Playing to Win by Roger L. Martin

The Lords of Strategy by Walter Kiechel, III

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Episoder(248)

Employee Retreats for Remote-First Teams

Employee Retreats for Remote-First Teams

David recommends regular in-person company-wide gatherings for remote workers as an opportunity for creative agencies to help build their organization's culture in our post-pandemic economy where onli...

29 Jul 20min

Productization (Again)

Productization (Again)

Blair changes his mind on productized services. Again. And AI is the reason.   LINKS "The New Age of Consulting" by Blair Enns for winwithoutpitching.com

15 Jul 23min

Thirteen Signals Your Website Should Send

Thirteen Signals Your Website Should Send

David shares a quick list of website elements he sees is missing from a lot of creative firms' websites which could help them attract more new business.   Links "13 Signals Your Website Might Send" by...

1 Jul 20min

Embrace the Marketing Mess

Embrace the Marketing Mess

Blair shares what stuck in his mind about marketing success from listening to a recent podcast interview with Rory Sutherland on Liam Curley's Undisputed Authority.   Links "Embrace the Marketing Mess...

17 Jun 24min

Firms Most at Risk

Firms Most at Risk

Which segments of our field will thrive in the near future and which ones will slowly lose relevance, and why? David wants creative entrepreneurs to continue being resilient and reinventing themselves...

3 Jun 26min

Pricing Resentment

Pricing Resentment

Blair sees creative entrepreneurs opening themselves up to pricing resentment from their clients when the value of their contributions diminishes over time, especially when they've created significant...

20 Mai 20min

People vs. Profits

People vs. Profits

Prompted by a recent trip to Europe, David considers how the differences between worker protection laws in Europe compared to North America affect starting and running an agency in this fast-changing ...

6 Mai 21min

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