Burned but Not Broken: The Fight to Save Altadena’s Small Businesses

Burned but Not Broken: The Fight to Save Altadena’s Small Businesses

On this episode of "Conversation Live: Altadena Rising," host James Farr turns the spotlight on the nearly 1,800 small and home-based businesses impacted by the January wildfires across L.A. County—none harder hit than Altadena. These businesses—cafés, barbershops, childcare centers, and solo entrepreneurs—are the backbone of the local economy. “What happens to a community,” Farr asks, “when the businesses that hold it together are at risk of disappearing?”

Maria Salinas, President and CEO of the L.A. Area Chamber of Commerce, details the toll: over 13,000 jobs affected and millions in lost economic output. Salinas introduces a recovery fund offering grants of up to $25,000 for impacted small and home-based businesses and nonprofits. Together, they examine what’s at stake and what it will take to help Altadena rebuild from the ground up.


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Episoder(31)

KBLA’s Altadena Rising Town Hall: Understanding the Wildfire Recovery Compensation Fund (Part Two)

KBLA’s Altadena Rising Town Hall: Understanding the Wildfire Recovery Compensation Fund (Part Two)

Is SoCal Edison’s “Fast Pay” Program Truly Fast and Fair?In Part Two of this conversation, Tavis Smiley, Chief Visionary Officer and flagship host of KBLA Talk 1580, and KBLA host James Farr lead an A...

10 Nov 202540min

KBLA’s Altadena Rising Town Hall: Understanding the Wildfire Recovery Compensation Fund (Part One)

KBLA’s Altadena Rising Town Hall: Understanding the Wildfire Recovery Compensation Fund (Part One)

s SoCal Edison’s “Fast Pay” Program Truly Fast and Fair?In part one in this town hall conversation, KBLA Talk 1580’s Chief Visionary Officer and flagship host, Tavis Smiley, along with KBLA host James...

10 Nov 202559min

Altadena: Somebody Didn’t Do Their Damn Job

Altadena: Somebody Didn’t Do Their Damn Job

In this episode of 'Conversation Live: Altadena Rising" with James Farr — “Somebody Didn’t Do Their Damn Job.”Nine months since the Eaton Canyon Fire… and now this so-called “After Action Report” land...

9 Okt 202548min

Answering the Call: Altadena Relief and Resources

Answering the Call: Altadena Relief and Resources

On this podcast episode of "Conversation Live: Altadena Rising" with James Farr — Freddy Sayegh. Fire survivor. Lost seven properties. Now leading Alta Design Works to help neighbors rebuild. Homes. H...

29 Sep 202550min

The Recovery Will Not Be Televised

The Recovery Will Not Be Televised

On this podcast, "Conversation Live: Altadena Rising" with James Farr, Andre Barnwell joins the conversation. A writer, producer, director, and fire survivor still displaced from his home, Barnwell is...

23 Sep 202551min

Altadena Rising: Congresswoman Judy Chu. Ways. Means. LA Fire Aid Relief or Waste

Altadena Rising: Congresswoman Judy Chu. Ways. Means. LA Fire Aid Relief or Waste

On this podcast episode of "Conversation Live: Altadena Rising" with James Farr. Congresswoman Judy Chu will face the burning question: Will survivors ever see real relief, or will the system tax, del...

15 Sep 202551min

Altadena Rising — Truth. Resilience. Community. Love. With Dr. Cornel West Jr.

Altadena Rising — Truth. Resilience. Community. Love. With Dr. Cornel West Jr.

On this podcast episode of "Conversation Live: Altadena Rising" with James Farr—Dr. Cornel West. A Black prophetic voice. Scholar. Truth-teller. Together, we mark Altadena as sacred Black ground. Memo...

10 Sep 202547min

Black Family Breaksground, Altadena: The Emersons Story

Black Family Breaksground, Altadena: The Emersons Story

Coming up on this podcast episode of "Conversation Live: Altadena Rising" with James Farr, seven months. Eleven days. After the Eaton Canyon Fire, Jarvis Emerson broke ground for his Black Altadena fa...

3 Sep 202552min

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