What's Broken About BizDev in Accounting? + 2025 AAM Summit Recap
Breaking BizDev26 Mai 2025

What's Broken About BizDev in Accounting? + 2025 AAM Summit Recap

In this episode of Breaking BizDev, John and Mark dive into the complexities of business development within the accounting industry, like the steep challenges of differentiation, pricing models, and the annual scramble leading up to tax day. John shares his extensive experience with accounting firms and highlights insights gathered from the 2025 Association for Accounting Marketing (AAM) Summit Conference in Phoenix, AZ. The episode features quick interviews with sales and marketing profess...

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Episoder(85)

AI Search Is Secretly Screening and Shortlisting Your Firm

AI Search Is Secretly Screening and Shortlisting Your Firm

Before a prospect ever lands on your website or schedules an introductory call, an invisible filter may decide whether your firm even deserves to be in the running. Today's B2B buyers are bypassing tr...

31 Aug 36min

5 Small Sales Habits That Make (Or Break) Deals

5 Small Sales Habits That Make (Or Break) Deals

While many professional services firms focus on massive strategic shifts to close deals, it is often the tiny, day-to-day behaviors of doer-sellers that quietly make or break a sale. In this episode o...

17 Aug 30min

Creating New Business When Times Are Good (And When They're Not)

Creating New Business When Times Are Good (And When They're Not)

When the economy is booming, winning new business can feel effortless, but what about when times are hard? How do the behaviors of buyers and sellers shift? For doer-sellers and professional services ...

3 Aug 27min

When Should You STOP Listening and START Advising?

When Should You STOP Listening and START Advising?

Many experts are eager to stop asking questions and start doing "the work," but rushing to solve a problem is a massive trap. For doer-sellers and professional services BD pros, knowing exactly when t...

20 Jul 24min

Measuring the True ROI of Thought Leadership

Measuring the True ROI of Thought Leadership

Is your firm measuring the return on thought leadership just by looking at immediate leads and revenue? For doer-sellers and professional services BD pros, true thought leadership isn't just regurgit...

6 Jul 31min

Navigating the Price Increase Conversation

Navigating the Price Increase Conversation

Asking an existing client for a price increase is one of the most stressful, sweat-inducing conversations a consultant can have, often catching the client off guard and triggering defensive reactions....

22 Jun 27min

The Perfect (Sales) Proposal

The Perfect (Sales) Proposal

Stop sending your sales proposals as PDF email attachments and crossing your fingers for a "yes." For doer-sellers and sales/marketing professionals in the B2B services world, the quest for the "perf...

8 Jun 32min

Burnout in BizDev: Reignite Your Doer-Sellers

Burnout in BizDev: Reignite Your Doer-Sellers

Burnout in business development isn't a personal failure—it’s a system failure. Nowhere is this more obvious than with "doer-sellers;" technical experts who are expected to act as an entire business u...

25 Mai 32min

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