Build the Stack, Own the Fan: How Independent Artists Can Create a Sustainable Music Business
Making a Scene Presents19 Aug

Build the Stack, Own the Fan: How Independent Artists Can Create a Sustainable Music Business

Making a Scene Presents - Build the Stack, Own the Fan: How Independent Artists Can Create a Sustainable Music Business
Stop Waiting for One Check to Save Your Career

Independent artists have spent decades being sold different versions of the same dream. There is always supposed to be one thing that changes everything, whether that thing is a record deal, radio airplay, a viral video, a giant playlist, a million streams, a social-media breakthrough, an NFT collection, or whatever shiny object arrives next Tuesday.

The problem is that sustainable businesses rarely depend on one source of income. A recent Warner Music Group earnings report provided a useful reminder of this because the company's growth was spread across streaming, physical music, artist services and expanded rights, and several publishing categories rather than coming from one magical royalty stream. That does not mean an independent artist should try to become Warner Music, but it does mean there is something worth stealing from the business model.

The lesson is simple. Stop looking for one revenue stream that will support everything, and start building several connected ways for the music, the rights, the audience, the live show, and the artist's skills to create income.

That is the revenue stack.

http://www.makingascene.org

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(600)

Gerry Casey's Interview with Angel "Cash" Ocasio, Jr.

Gerry Casey's Interview with Angel "Cash" Ocasio, Jr.

Making a Scene Brings you Gerry Casey's Interview with Angel "Cash" Ocasio, Jr.Angel “Cash” Ocasio, Jr. is a veteran musician from Macon, Georgia, and the founder and leader of Cash’s Juke Joint, a ha...

14 Nov 35min

Your Recording Studio Is Sitting on a Gold Mine: How AI, Stems, Sync Licensing, and Music Asset Services Can Create New Income

Your Recording Studio Is Sitting on a Gold Mine: How AI, Stems, Sync Licensing, and Music Asset Services Can Create New Income

Making a Scene Presents - Your Recording Studio Is Sitting on a Gold Mine: How AI, Stems, Sync Licensing, and Music Asset Services Can Create New IncomeThe recording industry is changing, and independ...

11 Nov 12min

Global Creator Royalties Reach $17.52 Billion, but the Numbers Tell a More Complicated Story

Global Creator Royalties Reach $17.52 Billion, but the Numbers Tell a More Complicated Story

Making a Scene Presents - Global Creator Royalties Reach $17.52 Billion, but the Numbers Tell a More Complicated StoryThe music industry is collecting more money than ever before, yet independent song...

11 Nov 20min

Making a Scene Music Business Weekly Wrapup

Making a Scene Music Business Weekly Wrapup

Making a Scene Presents - The Music Industry Has Discovered Another Gold Mine. Somebody Should Tell the Musicians.Making a Scene Music Business Weekly WrapupThere is something almost comforting about ...

9 Nov 24min

Interview with Beet the System

Interview with Beet the System

Making a Scene Presents an Interview with Beet the SystemBeet the System is a Bay Area roots-rock collective built from deep musical friendship, fertile collaboration, and a healthy disregard for genr...

8 Nov 1h 14min

Gerry Casey's Interview with Dennis Bryon Graff

Gerry Casey's Interview with Dennis Bryon Graff

Making a Scene Brings you Gerry Casey's Interview with Dennis Bryon GraffDennis Bryon Graff is an independent California singer-songwriter, multi-instrumentalist, vocalist, and recording artist whose ...

7 Nov 27min

Your Song Is Registered. But Is It Getting Paid? AI Uncovers a Hidden Problem in Music Royalties

Your Song Is Registered. But Is It Getting Paid? AI Uncovers a Hidden Problem in Music Royalties

Making a Scene Presents - Your Song Is Registered. But Is It Getting Paid? AI Uncovers a Hidden Problem in Music RoyaltiesAn AI investigation found recordings by Fleetwood Mac, Michael Jackson, and ot...

3 Nov 21min

You Built Your Own Artist Website. Does Facebook Think It Can Use What's On It?

You Built Your Own Artist Website. Does Facebook Think It Can Use What's On It?

Making a Scene Presents - You Built Your Own Artist Website. Does Facebook Think It Can Use What's On It?Meta's proposed business terms have sparked a fight over website scraping, artificial intellige...

3 Nov 18min

Populært innen Underholdning

papaya
storefri-med-mikkel-og-herman
enkel-servering
harm-og-hegseth
big-5-med-nils-og-harald-2
tore-og-haralds-podkast
tusvik-tnne
konspirasjonspodden
topp-3-med-wold-og-fladseth
kjendiscrush-med-sofie-karlstad
ma-pa-behandling-med-morten-ramm
hovla
folk-flest-med-linn-og-nils
gi-meg-alle-detaljene
feedback-med-egon-holstad
rss-gammal-maiden
vitnemal
nare-venner
christine-dancke
singel