50. Brand Essentials to Start Right in E-Commerce with Ann Sieg, CEO of E-Commerce Business School  

Ann Sieg, the CEO at E-Commerce Business School, joins host Nave Svoboda in this episode of E-Commerce with Coffee?! to talk about profitable e-commerce businesses. The E-Commerce Business School offers programs geared specifically toward new-to-e-commerce professionals. Many of the people who benefit from Ann’s programs are those looking to transition away from “work for the man” jobs or become completely independent in lifestyle and income potential.

What to listen for:

• Ann typically works with professionals who haven’t even thought yet about what goes into an e-commerce business. The interest is there, but they don’t know where to start. Ann comes to teach them to focus on sustainable and profitable business models.
• Especially after so many professionals grew accustomed to working from home during the pandemic, Ann sees how the most successful students of the E-Commerce Business School are those who are self-disciplined and motivated. The skills many professionals honed when managing their own time from a home office have helped them become better e-commerce businesspeople. Their “why” is firmly established, too. For example: working for themselves, removing the cap on their income, or supporting a certain lifestyle for their families.
• “Thinking like a business owner,” Ann explains, “starts with the three pillars we teach [in the E-Commerce Business School].” Ann dives into each during the interview to explain how Cash Flow, Automated Systems, and Building Assets are the three filters through which successful business people make every decision.
• What are the systems a brand needs to build? “Software dovetailed with processes,” Ann says. Nate asks some follow-up questions that keep Ann rolling as she gives examples of the exact systems an e-commerce brand needs.
• Ann’s students start on Amazon because “the eyeballs are there,” she explains. The only way to grow an e-commerce business is to get enough revenue to reinvest while you develop your systems and learn to study the crucial metrics.
• Studying the metrics, Ann elaborates, is the second phase of starting an e-commerce business. That’s when numbers like conversion rates and profit margins are fine-tuned.
• Ann and Nate veer in a more philosophical direction when Nate asks about the difference between building a brand vs. a business. Listen to the full interview to hear Ann’s simple but didactic analogy of how building brands vs. businesses is like the shallow vs. the deep end of a pool.
• Toward the end of the interview, Ann shares a few success stories she’s seen from students of the E-Commerce Business School. She regularly interviews students to get feedback and to check in, and the stories she shares are enough to leave anyone inspired.

💬 Get in touch with Ann at:

- Linkedin https://www.linkedin.com/in/annsieg/

- Facebook https://www.facebook.com/annsiegpage/

💬 Get in touch with E-Commerce Business School at:

- Linkedin https://www.linkedin.com/company/ecommercebusinessschool/

- Facebook https://www.facebook.com/ecommercebusinessschool/

- Instagram https://www.instagram.com/ecommercebusinessschool/