The Pin Tool Podcast | Pottery | Ceramics | Small Business17 Mar 2024

S3E6: Channels - Building Your Pottery Business

Welcome to the latest episode of "The Pin Tool Podcast," where art meets entrepreneurship. I'm your host, Al Wayman, from Creek Road Pottery LLC, guiding you through the multifaceted world of pottery and business. Today, we're diving into the concept of Channels, as outlined in the book "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers." This episode will explore how understanding your Channels are crucial for crafting a successful business model in the creative industry. Whether you're a seasoned artist or just starting out, learning to compose the right mix of channels can transform your art into a thriving business. The Business Model Canvas: https://www.strategyzer.com/library/the-business-model-canvas How To Build a Start-up. By Steve Blank: https://www.udacity.com/course/how-to-build-a-startup--ep245 Startup Owner's Manual. by Steve Blank: https://www.amazon.com/Startup-Owners-Manual-Step-Step/dp/1119690684/ My Pottery Journal. By Al Wayman https://creekroadpottery.com/product/my-pottery-journal/ The Cost Analysis Spread sheet: https://creekroadpottery.com/pottery-cost-analysis-spread-sheet/ The Pottery Dailies: https://creekroadpottery.com/the-pottery-dailies/ The Creek Road Pottery LLC Blog: https://creekroadpottery.com/blog/ Creek Road Pottery Pen Pal Program: https://creekroadpottery.com/pottery-pen-pal-program/

The Cry Pots: https://www.facebook.com/alford.wayman/videos/441678594958937 The Good Pots: https://www.facebook.com/alford.wayman/videos/7259756667440015

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Episoder(74)

S5E6: Staying Calm In Chaos- Plan Do Check Act

Calm isn't a personality trait you either have or don't. It's a learned response, and you build it by having a system before the crisis hits. These are actual steps I'm taking right now at Creek Road ...

22 Jun 39min

S5E5: Two Weeks In — Solar Equipment Arriving, Garden Growing

Two weeks ago, I talked about the steps I'm taking to build something more resilient at Creek Road Pottery — the garden, the wood kiln, the solar system, the treadle wheel. Today is the field report. ...

8 Jun 27min

S5E4: Hard Times-The Steps I'm Actually Taking

Last episode, I talked about the financial philosophy: know your numbers, price for sustainability, diversify revenue, and eliminate debt. This episode is the follow-up nobody asked for, but I'm doing...

25 Mai 27min

S5E3: Managing Finances During Hard Times

In this episode, Alford Wayman talks honestly about financial pressure, debt, and what it actually takes to build a pottery business that is financially stable, not just creatively alive. What We Co...

30 Apr 33min

S5E2: Creating In Hard times

Hard times don't ask permission before they show up. In this episode, I'm talking honestly about what it means to keep making work when life is pressing in from every direction; when the bills are rea...

30 Mar 33min

S5E1: Goal Setting For 2026

Welcome back to The Pin Tool Podcast, where we dive deep into the craft, philosophy, and business of making pottery that matters. I’m your host, Alford Wayman, and today, we're discussing direction se...

2 Feb 24min

S4E15: The 12 Step Artist's Way Workshop - Telling Your Story.

Welcome back to The Pin Tool Podcast, where we dive deep into the craft, philosophy, and business of making pottery that matters. I’m your host, Alford Wayman, and today, we’re bringing together the w...

10 Nov 202523min

S4E14: Selling Local – Start With One

S4E14: Selling Local – Start With One In this episode of The Pin Tool Podcast, we talk about what it means to sell local—starting small, starting close, and starting with just one customer, one connec...

20 Okt 202537min