151 - Your Next Customer Might Be a Bot
Would you trust a synthetic audience with your next ad test? Would you let an agent buy your holiday gifts? In episode 151 of The Exchange, Karen Lynch and Lenny Murphy get into the deals, the tools, ...
12 Okt 47min
150 - 75% Want More AI. Only 23% Trust It.
Salesforce is reportedly paying around $2 billion for Listen Labs, and that's just the start. This week's episode digs into what happens when AI research tools move into the software we already use ev...
5 Okt 49min
140 - AI Is Getting Cheaper. Judgment Is Getting Pricier
AI can move faster, work cheaper, and handle more than ever—but human judgment is still the differentiator. In this episode of The Exchange, Karen Lynch and Lenny Murphy unpack why “cognitive surrende...
28 Sep 45min
148 - AI Is Moving Faster Than Business Can Keep Up
AI innovation isn’t slowing down—but can businesses keep up? In this episode of The Exchange, Karen Lynch and Lenny Murphy unpack the billions flowing into AI, measurement, and research tech, from Pro...
21 Sep 49min
147 - The $2 Billion Question Facing Market Research
AI is eating enterprise software from the inside out, and market research is either infrastructure or acquisition bait. In episode 147 of The Exchange, Karen Lynch and Lenny Murphy dig into a $2 billi...
14 Sep 48min
146 - More Data, Less Insight: AI's Value Problem
AI is rewriting the rules of research, commerce, and insights work. In episode 146 of The Exchange, Karen Lynch and Lenny Murphy cover massive funding rounds chasing decision infrastructure, shaky AI ...
7 Sep 46min
145 - Digital Twins, Synthetic Data, and the New Rules of Research
AI is rewriting the rules of research and marketing, and not always gently. This episode digs into what happens when digital twins start speaking for us, when synthetic data gets too convincing to que...
31 Aug 41min
144 - AI Is Changing Research. But Can We Still Trust the Data?
AI funding just topped $400 billion. A research giant went private at a huge premium. And fake polling data fooled the media. What do these have in common? In episode 144 of The Exchange, Lenny Murphy...
25 Aug 54min
