The Outcome Era: How to Use AI Without Losing the Human Part
Everybody can build with AI now. So why does every follow-up email in your inbox sound exactly the same? Fonzi and I recorded this one live at HubSpot's UNBOUND conference, right after the morning ke...
7 Okt 24min
One Sentence That Makes People Buy
There's one sentence that explains why people buy from some creators... and completely ignore others. It's not a funnel. It's not a hook formula. It's one sentence, and it's been sitting in a book ...
9 Sep 29min
The 3 Jobs You Should Never Give AI
Lindsay Rosenthal has 50,000 followers on LinkedIn and makes content alongside OpenAI, HubSpot, Atlassian, Descript, and LinkedIn itself. So when she told us she currently uses zero AI for her ideas....
31 Aug 53min
From Cold To Sold With This 3-Step Content Principle
Fonzi sent me a text on his drive home. One line. "The reason we create content is to create trust. Trust generates demand." And that text turned into this whole episode. Because here's what most p...
14 Aug 35min
We are back! Are You a Slave to Your Own Content?
Fonzie is back. And he came back with the thing every creator feels but nobody says out loud... "I already posted about this." You wake up. You know you have to publish. The idea shows up. And then ...
5 Aug 36min
The Gap Between Your Idea and the Finished Thing Just Disappeared
Not that long ago, if you wanted to experience something creative... a song, a video, a piece of art... you had to wait for someone else to make it. You were a consumer. Today, that flipped. If you ca...
10 Jul 14min
The Comments You're Scared Of Are Growing Your Business
This morning I woke up to a flood of comments on our Football Show. Some were laughing with us. Some were insulting my accent, my English, my opinion on a soccer game. And here's the part that doesn'...
3 Jul 21min
