Ep 91. Building a Saudi Beauty Brand: Purpose, Representation & Growth with Sara Al-Rashed

What does it really take to build a beauty brand that feels authentically made for the women of the region?I

n this episode of Saudi Life: Unpacked, Frankie sits down with Sara Al Rashed, Saudi entrepreneur and founder of Asteri Beauty, for a conversation about beauty, business, identity and building a brand with the Arab woman at its heart.Sara shares the story behind Asteri - from the early idea to creating a homegrown beauty brand designed specifically for the region, its climate and the women who live here.

She talks about the inspiration behind the brand, the importance of seeing Arab women properly represented in the beauty industry and what it takes to turn a creative vision into something real.

But this episode goes far beyond makeup. Frankie and Sara talk about entrepreneurship, building a business from the ground up, trusting your instincts, navigating challenges, sisterhood and the realities of growing a brand in a rapidly changing Saudi Arabia.

They also explore what it means to be part of a new generation of Saudi founders creating businesses that feel proudly rooted in the region while thinking much bigger than it.

An inspiring conversation about beauty, ambition, representation and having the courage to create what you believe is missing.

SHOWNOTES:

• The story behind Asteri Beauty and how the brand began
• Why Sara wanted to create a beauty brand specifically for women in the region
• Building products designed to work in the Middle East’s climate
• The importance of Arab representation in the beauty industry
• Taking Asteri from an idea to a growing Saudi beauty brand
• The realities of entrepreneurship and building a business from scratch
• Learning to trust your instincts as a founder
• Navigating challenges, mistakes and lessons along the way
• Sisterhood and the influences that shaped Sara and the Asteri brand
• Building a brand that feels authentically Saudi while thinking globally
• The rise of female entrepreneurship in Saudi ArabiaSara’s perspective on ambition, resilience and creating with purpose
• What’s next for Asteri Beauty
  
  
  PRODUCT AND RECOMMENDATION:
• Asteri MascaraDesert
• Twist Fixing Spray
• Nourish Tinted Serum
• Spectrum Palette
  
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