Marketing School - Digital Marketing and Online Marketing Tips25 Aug

Reddit wiped out of ChatGPT, what agencies are really worth, & the new services playbook

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Reddit's citations in ChatGPT have collapsed to almost nothing, and so have the review sites. Eric pulls up the PromptWatch data live and Neil reads what it means for anyone who built a strategy on those placements. Then they turn to the money side: how to underwrite a deal, what a creative agency is really worth, and what Sequoia's 'services are the new software' thesis does to agency valuations. Key takeaways◾Reddit and the big review sites have been almost entirely cut out of ChatGPT's citations.◾The marketer's job is shifting from ranking pages to being the source an AI quotes.◾Founder retention is not one structure. Name which model each founder is actually in before you buy. Chapters00:00 Reddit’s Decline01:57 The Marketer’s Shift04:14 Deal Underwriting Logic07:36 Valuing Creative Agencies12:56 M&A Patience Pays18:01 Eric's Agency M&A Thesis

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(3345)

Travis Kalanick's founder rule, why pushed kids lose, & what excellence really costs

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: h...

24 Aug 27min