Events That Build Authority: Event Planning for Entrepreneurs with Jo Speh

In a world where online interactions feel increasingly diluted by AI and fake content, in-person events have become one of the most powerful ways to build real trust and authority. This week, Christine talks with Jo Spehr, Founder and Director of Empire Events, about what it actually takes to plan and run a world-class event.

Jo works with 6, 7, and 8-figure entrepreneurs to deliver experiences that build authority, deepen connection, and accelerate business growth — from intimate retreats in Bali to Dream Fest, an 800-person, three-day entrepreneur event. She breaks down why events are marketing tools first and profit generators second, why your business foundations need to be solid before you ever book a venue, and what six months of preparation actually looks like behind the scenes.

You'll learn:

Why in-person events matter more than ever in an AI-saturated world

The real time, cost, and emotional investment behind running an event

How to define clear intentions and objectives before you plan anything

Why events should amplify what's already working in your business, not fix what's broken

What separates first-time event organizers from seasoned pros

Lessons from running Dream Fest (800 entrepreneurs, 3 days) and intimate Bali retreats

Plus, Jo shares her go-to mantra ("if you don't know, find out"), her surprising relaxation read (romance novels), and who she thinks Christine should have on the show next.

Connect with Jo Spehr: Instagram: https://www.instagram.com/jojo_spehr More: https://msha.ke/theempireevents