How GEO Is Changing the Role of Brand Manager
AthenaHQ, a startup that helps brands monitor, protect, and optimize their visibility across conversational AI engines like ChatGPT, Claude, and Gemini was founded in 2025. Co-founded by Andrew Yan, t...
15 Sep 31min
Best of Cold Call: The Bumpy Road to Expanding a Fleet of Electric School Buses
How do you scale innovation in a fragmented system you don’t fully control? That is the challenge Highland Electric Fleets faced as it worked to replace diesel school buses with electric vehicles acro...
1 Sep 32min
Can an AI-Powered Scribe Curb Physician Burnout?
In 2024, Mass General Brigham, the largest health system in Massachusetts, piloted an AI-powered, ambient note-taking and transcription program among a subset of clinicians to address increasing rates...
18 Aug 24min
Why Metaphysic AI Looked to Hollywood for a Digital Rights Model
Founded in 2021, AI generative video company Metaphysic first rose to fame through viral deepfake videos. It achieved a significant milestone with "Here," the first major film to use AI for de-aging a...
4 Aug 24min
How a Museum Marketing Team Used AI to Bring People Closer to Art
In 2025, Harvard Art Museums considered using generative AI in a marketing campaign to increase visitor engagement and membership. Looking to boost attendance and appeal to a younger audience base, an...
21 Jul 26min
Are We Entering a New Age of Creativity with the Help of AI?
In March 2024, The Atlantic announced a strategic content and product partnership with artificial intelligence giant OpenAI. OpenAI would license The Atlantic’s content to train its models and respond...
7 Jul 29min
How School of Rock Created Structure in Order to Scale with Agility and Creativity
In the summer of 2021, School of Rock was a youth-oriented music education company with 291 franchise- and company-owned schools globally. Before Rob Price became CEO in 2017, School of Rock’s nonconf...
23 Jun 37min
The Founder Mindset: Tim Ferriss on Experiments, Risk, and Freedom
What does it take to be a founder? In this episode of The Founder Mindset, produced by Harvard Business School Foundry and hosted by Senior Lecturer Reza Satchu, Satchu sits down with writer, podcaste...
9 Jun 32min
