UN 431 - IJRM. Koen Pauwels on Word of Mouth.
Word of mouth has long been one of marketing's most powerful tools, but marketers still struggle to understand what makes it effective. On this episode, we talk with Koen Pauwels, Professor of Market...
1 Okt 29min
UN 430 - Cody Coleman. Coactive AI.
Dr. Cody Coleman built the benchmarks that got rival AI labs and hardware makers to agree on how to measure machine learning performance. Now, as founder and CEO of Coactive AI, he's tackling a harder...
24 Sep 29min
UN 429 - YPulse. Shopping & Finance: Physical and Digital Converge.
Young consumers increasingly say they prefer shopping in physical stores. But that doesn't mean they're abandoning digital. MaryLeigh Bliss, chief content officer at YPulse, joins host Gabriella Mirab...
17 Sep 29min
Un 428 - Anku Rani. Scoring Cultural Accuracy.
Anku Rani, a doctoral researcher at MIT and an MIT Tata Center fellow, joins Gabriella Mirabelli to challenge a working assumption in AI video production: that a better-looking clip is automatically a...
10 Sep 24min
UN 427 - IJRM. Beyond Before & After.
Do process photos increase charity donations? Josh Lundberg, assistant professor of marketing at North Carolina Central University, joins Up Next to answer that question. His research with colleagues,...
3 Sep 28min
UN 425 - YPulse. Youth Data Pipeline.
Dan Coates, CEO and co-founder of YPulse, joins Gabriella Mirabelli to explain why the youth research firm built a direct connector into Claude and other similar gen AI systems. Coates describes YPuls...
20 Aug 26min
UN 424 - Scott Goodson. Brand Purpose.
Scott Goodson founded StrawberryFrog, a global agency built on a philosophy he calls movement marketing. In this episode, he and Gabriella Mirabelli trace that framework from its origins through decad...
13 Aug 26min
