#059 - How to get consistent quotes from your marketing!

Sick of spending money on marketing that doesn't work?

Facebook Ads.

Google Ads.

SEO.

Lead generation companies.

You've tried the tactics... but the quotes still aren't coming in consistently.

Here's the problem:

It might not be the marketing tactic that's failing. It might be the strategy behind it.

In this week's episode of The Painters Circle, Tas breaks down the framework he uses to turn marketing from an expense into an investment.

Instead of jumping from one tactic to another, Tas explains how painting business owners can think about marketing through three levels:

Tactics → Strategy → Principles

Because running Meta Ads, Google Ads, SEO, signage and referrals at the same time might make you feel busy...

But busy doesn't necessarily mean profitable.

In this episode you'll learn:

✅ The 3 types of marketing available to painting businesses

✅ Why jumping between marketing tactics creates noise and confusion

✅ The difference between a marketing tactic and a marketing strategy

✅ Why getting more leads shouldn't be your only objective

✅ How to build a simple funnel around your marketing

✅ Why you should nurture leads that aren't ready for a quote today

✅ The marketing number every business owner should understand

✅ Why Tas targets a 10:1 return on marketing spend

✅ How Tas's Facebook marketing reached $12.90 back for every $1 spent

✅ The Tactics → Strategy → Principles framework

One of the biggest lessons from this episode is simple:

Marketing shouldn't just cost you money.

When it's working properly, you should understand exactly what you're putting in and what you're getting back.

$1 in.

How many dollars out?

That's the game.

So before saying:

“Facebook Ads don't work.”

“Google Ads don't work.”

“SEO doesn't work.”

Ask yourself a different question:

Do I actually have a strategy behind the tactic?

Because the goal isn't to do more marketing.

The goal is to build a predictable and consistent way of attracting the right customers into your painting business.

🎯 Want more predictable revenue and consistent profits in your painting business?

PainterOS™ Accelerator is available now.

🔗 https://accelerator.painteroperatingsystem.com/

🎙️ New episodes of The Painters Circle every Thursday at 5PM (AEST).

Available on YouTube, Spotify and Apple Podcasts.

YouTube: https://www.youtube.com/@paintercoach

Spotify: https://open.spotify.com/show/2MxPkThmbxNfsd9FtoIq2D?si=a8ffb79eaa2f4d75

Apple Podcasts: https://podcasts.apple.com/de/podcast/the-painters-circle/id1821598579?l=en-GB

Timestamps

00:00 - Is Your Marketing Wasting Money?

00:34 - Why Most Painting Businesses Get Marketing Wrong

00:41 - The 3 Types of Marketing

01:06 - Relationship Marketing

01:16 - Why We're Focusing on Paid Marketing

01:26 - Stop Thinking Tactically

01:56 - The Marketing Offers Targeting Painters

02:25 - The Marketing Pyramid

02:47 - Why Stacking Tactics Creates Confusion

03:15 - Tactics vs Strategy

03:40 - A Better Way to Run Meta Ads

04:04 - Build a Database, Not Just Quotes

04:28 - Building a Simple Marketing Funnel

05:06 - “Google Ads Don't Work”

05:30 - Maybe the Platform Isn't the Problem

05:47 - The Marketing Metric You NEED to Know

05:56 - What Is ROAS?

06:06 - Why Tas Targets 10:1

06:12 - $1 In → $12.90 Out

06:29 - Marketing Is an Investment, Not an Expense

06:44 - The Marketing Vending Machine

07:02 - Tactics → Strategy → Principles

07:25 - The Principles Behind Great Marketing

07:33 - Understanding Leverage

07:51 - Interested vs Interesting

08:22 - The Marketing Trifecta

08:29 - How to Create Predictable Leads

08:47 - $1 In, How Many Dollars Out?

09:10 - It's Not About the Marketing

09:19 - Outro