Scuba Diving Industry Magazine Podcasts27 Aug

DEMA Show Marketing – Get Prepared For The Show | Marketing Minutes

DEMA Show marketing starts long before exhibitors arrive in New Orleans. In this special edition of Marketing Minutes, William and Britain Cline of Scuba Diving Industry Magazine explain why reaching dive retailers before the show can help exhibitors maximize their investment and drive more qualified traffic to their booths.

Research shows that trade show attendees frequently decide which exhibitors they want to visit before they ever reach the show floor. Pre-show promotion can also significantly increase booth traffic, making August and September critical months for companies exhibiting at the DEMA Show.

🕐Timestamps:

00:00 Marketing Minutes DEMA Special

00:21 Why Attendees Plan Before the Show

00:49 Pre-Show Promotion & Booth Traffic

01:16 Maximizing Your DEMA Show Investment

01:32 August Pre-Show Planning Issue

01:58 September DEMA Show Issue

02:19 How Buyers Use the Show Directory

02:29 Expanded DEMA Show Distribution

02:38 Live Podcasts From Booth 126

02:58 August, September & October Opportunities

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